人们常说,太容易得到的东西往往不被珍惜。这句话用在投资领域,也是适用的。在股票市场和赌场里,不费吹灰之力得来的利润往往会让人更爱冒险。这种现象在行为科学中叫作“赌场赢利效应(House Money Effect)” 。
The premise that people are more willing to take risks with money they obtained easily or unexpectedly.
“赌场盈利效应”是指人们拿着易来之财或意外之财更愿意采取一些冒险的投资方式。
The house money effect forecasts that investors are more prone to buy higher-risk stocks after a profitable trade.
从“赌场盈利效应”可以预见到,股票投资者在交易大赚一笔后,更倾向于把这笔钱投向风险更高的股票。
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