People Express
People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little B) slowly C) quick D) radically
2. A) burst B) explode C) opened D) disappeared
3. A) gained B) made C) lost D) disappeared
4. A) emerged B) merged C) has combined D) mixed
5. A) what B) which C) where D) that
6. A) expand B) to extend C) expanded D) extended
7. A) called B) calling C)to call D) calling on
8. A) to B) for C) with D) by
9. A) whatB) thatC) whichD) this
10. A) put offB) cancelingC) destroyedD) canceled
11. A) beforeB) in advanceC) ahead ofD) later
12. A) introducedB) brought inC) taken inD) adapted
13. A) advancedB) beforeC) aheadD) prior to
14. A) latelyB) laterC) lateD) latter
15. A) despite ofB) despiteC) in spiteD) although
参考答案: DACBD CADCD BAABB
新目标七年级下Unit 8 Section B PPT课件
新目标七年级下册Unit 8 Section A PPT课件
新目标七年级下Unit 8 1a-3a PPT课件
人教新目标版英语七下《Unit 8 I’d like some noodles》ppt课件
人教新目标版英语七下《Unit 8 I’d like some noodles》 ppt课件之一
人教新目标版英语七下《Unit 9 How was your weekend》 (period1)ppt课件
新目标七年级下Unit 4 Period 3
七年级英语下Unit 3 Why do you like koalas1
洋县溢水中学河北版英语七年级下Lesson22 PPT课件
新目标七年级下Unit 9 Do you like bananas
新目标七年级下Unit 4 Period 4
人教新目标版英语七下《Unit 9 How was your weekend》 ppt课件之三
新目标七年级下 Unit 5 I’m watching TV
新目标七年级下Unit 2全单元
七年级英语下Unit 4 I want to be an actor4
人教新目标版英语七下《Unit 8 I’d like some noodles》(1a-1c) ppt课件
人教新目标版英语七下《Unit 9 How was your weekend》 ppt课件之二
人教新目标版英语七下《Unit 9 How was your weekend》(Section A) ppt语法课件
新目标七年级下册Unit 8 Period 3 PPT课件
人教新目标版英语七下《Unit 7 What does he look like》(公开课)ppt课件
七年级英语下Unit 4 I want to be an actor2
新目标七年级下 Why do you like koalas
七年级英语下Unit 3 Why do you like koalas4
冀教版七年级(下)英语Lesson32 PPT课件
人教新目标版英语七下《Unit 7 What does he look like》(Section A) ppt配套课件
洋县溢水中学河北版英语七年级下Lesson23 PPT课件
冀教版七年级(下)英语lesson27 PPT课件
新目标七年级下Unit 7 What does he look like
七年级英语下Unit 4 I want to be an actor6
七年级英语下Unit 3 Why do you like koalas3
| 不限 |
| 英语教案 |
| 英语课件 |
| 英语试题 |
| 不限 |
| 不限 |
| 上册 |
| 下册 |
| 不限 |