People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little B) slowly C) quick D) radically
2. A) burst B) explode C) opened D) disappeared
3. A) gained B) made C) lost D) disappeared
4. A) emerged B) merged C) has combined D) mixed
5. A) what B) which C) where D) that
6. A) expand B) to extend C) expanded D) extended
7. A) called B) calling C)to call D) calling on
8. A) to B) for C) with D) by
9. A) what B) that C) which D) this
10. A) put off B) canceling C) destroyed D) canceled
11. A) before B) in advance C) ahead of D) later
12. A) introduced B) brought in C) taken in D) adapted
13. A) advanced B) before C) ahead D) prior to
14. A) lately B) later C) late D) latter
15. A) despite of B) despite C) in spite D) although
KEY: DACBD CADCD BAABB
心灵鸡汤:英文情书,朱丽叶致雨果
AFareweltoWorldlyJoyes永别了,尘世的欢乐
双语美文:我就是我ImSpecial
人生真谛:你不可不知的人生智慧
双语美文欣赏:牵着时光的手
双语美文:铅笔与橡皮的的故事
心灵鸡汤:美味寿司源自哪里
心灵鸡汤:秋千和拥抱A Swing and A Hug
智慧人生:记住这10句话你将永远幸福快乐
《兰亭集序》:林语堂英译文欣赏
心灵鸡汤:圣诞颂歌Christmas
美文欣赏:幸福路上的10道坎
心灵鸡汤:英文情书 ,拿破仑致约瑟芬
分享:每天几句励志佳句(中英对照)
传情达意语言最美的英文情诗二首
双语阅读:男孩与苹果树的故事
心灵鸡汤:妈妈脸上的伤疤
生活随笔:27岁的人生(双语对照)
心灵鸡汤:绝不接受未曾奋斗过的自己
永远都不要再对自己做这十件事
男性心目中完美女人:棕发蓝眼身材丰满
战士的最后一封情书 ,感人肺腑
智慧人生:青春无悔别停下梦想的脚步
励志小诗:信心让万事迎刃而解
双语美文:难以抗拒的微笑
双语美文:女人为什么流眼泪
我是个无名小卒,你呢?
脚下的草地才是最绿
亲情故事:爱的价值TheValueofLove
凄美爱情:若有来生请等我
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