People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little B) slowly C) quick D) radically
2. A) burst B) explode C) opened D) disappeared
3. A) gained B) made C) lost D) disappeared
4. A) emerged B) merged C) has combined D) mixed
5. A) what B) which C) where D) that
6. A) expand B) to extend C) expanded D) extended
7. A) called B) calling C)to call D) calling on
8. A) to B) for C) with D) by
9. A) what B) that C) which D) this
10. A) put off B) canceling C) destroyed D) canceled
11. A) before B) in advance C) ahead of D) later
12. A) introduced B) brought in C) taken in D) adapted
13. A) advanced B) before C) ahead D) prior to
14. A) lately B) later C) late D) latter
15. A) despite of B) despite C) in spite D) although
KEY: DACBD CADCD BAABB
大学英语六级考试阅读练习题(5)
大学英语六级考试阅读练习题(12)
读文章记单词(4)
阅读练习题(2)
冲破英语六级快速阅读的锦囊妙计
英语六级考试阅读专项训练(一)
英语六级外刊阅读练习:商业公司犯罪揭发
阅读练习题(3)
英语六级考试阅读专项训练(六)
考前三周冲刺英语六级阅读高分(1)
阅读练习题(5)
考前三周冲刺英语六级阅读高分(2)
英语六级考试阅读考前指导
英语六级外刊阅读练习:塑料旧法新用
英语六级考试阅读专项训练(二)
英语六级阅读理解答题思路:排除式
英语六级考试阅读练习题(6)
英语六级外刊阅读练习:美国小孩受电视的间接影响很大
英语六级阅读突破注重考试趋势
英语六级外刊阅读练习:为什么纽约市民平均寿命全美最高
大学英语六级考试阅读练习题(1)
读文章记单词(6)
大学英语六级考试阅读练习题(8)
英语六级考试剩5分钟还没做完阅读题怎么办
英语六级外刊阅读练习:免邮费对网购的影响力
英语六级考试阅读练习题(2)
大学英语六级考试阅读练习题(4)
大学英语六级考试阅读练习题(15)
大学英语六级考试阅读练习题(9)
英语六级考试阅读练习题(1)
| 不限 |
| 英语教案 |
| 英语课件 |
| 英语试题 |
| 不限 |
| 不限 |
| 上册 |
| 下册 |
| 不限 |