People Express
People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little B) slowly C) quick D) radically
2. A) burst B) explode C) opened D) disappeared
3. A) gained B) made C) lost D) disappeared
4. A) emerged B) merged C) has combined D) mixed
5. A) what B) which C) where D) that
6. A) expand B) to extend C) expanded D) extended
7. A) called B) calling C)to call D) calling on
8. A) to B) for C) with D) by
9. A) what B) that C) which D) this
10. A) put off B) canceling C) destroyed D) canceled
11. A) before B) in advance C) ahead of D) later
12. A) introduced B) brought in C) taken in D) adapted
13. A) advanced B) before C) ahead D) prior to
14. A) lately B) later C) late D) latter
15. A) despite of B) despite C) in spite D) although
KEY: DACBD CADCD BAABB
四年级下册-Its time to get up-Lesson 7
四年级下册-Welcome to my new home-Lesson 6
四年级下册-There are seven days in a week-Lesson 19
人教(新版)英语四下《Unit 5 what will you do this weekend》(lesson29)flash课件
四年级下册-What do you usually do on weekends-Lesson 27
四年级下册-Welcome to my new home-Lesson 2
人教(新版)英语四下《Unit 4 there are seven days in a week》(lesson19)ppt课件
人教(新版)英语四下《Unit 3 How many classes do you have》(lesson15)ppt课件
四年级下册-What do you usually do on weekends-Lesson 25
人教(新版)英语四下《Unit 5 what will you do this weekend》(lesson26)flash课件之一
四年级下册-How many classes do you have-Lesson 14
四年级下册-There are seven days in a week-Lesson 20
人教(新版)英语四下《Unit 5 what will you do this weekend》(lesson25)flash课件之一
四年级下册-What do you usually do on weekends-Lesson 26
人教(新版)英语四下《Unit 5 what will you do this weekend》(lesson26)flash课件
人教(新版)英语四下《Unit 6 would you like to take a trip》(lesson35)flash课件
四年级下册-What do you usually do on weekends-Lesson 28
人教(新版)英语四下《Unit 6 would you like to take a trip》(lesson33)ppt课件
四年级下册-There are seven days in a week-Lesson 24
人教(新版)英语四下《Unit 2 It is time to get up》(Lesson 12)ppt课件
人教(新版)英语四下《Unit 6 would you like to take a trip》(lesson35)flash课件之一
人教(新版)英语四下《Unit 5 what will you do this weekend》(lesson28)flash课件之一
人教(新版)英语四下《Unit 6 would you like to take a trip》(lesson32)flash课件
四年级下册-There are seven days in a week-Lesson 23
四年级下册-Its time to get up-Lesson 9
人教(新版)英语四下《Unit 2 It is time to get up》(lesson7)flash课件
人教(新版)英语四下《Unit 2 It is time to get up》(lesson9)flash课件
人教(新版)英语四下《Unit 6 would you like to take a trip》(lesson32)flash课件之一
四年级下册-Welcome to my new home-Lesson 5
四年级下册-How many classes do you have-Lesson 15
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