People Express
People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little B) slowly C) quick D) radically
2. A) burst B) explode C) opened D) disappeared
3. A) gained B) made C) lost D) disappeared
4. A) emerged B) merged C) has combined D) mixed
5. A) what B) which C) where D) that
6. A) expand B) to extend C) expanded D) extended
7. A) called B) calling C)to call D) calling on
8. A) to B) for C) with D) by
9. A) what B) that C) which D) this
10. A) put off B) canceling C) destroyed D) canceled
11. A) before B) in advance C) ahead of D) later
12. A) introduced B) brought in C) taken in D) adapted
13. A) advanced B) before C) ahead D) prior to
14. A) lately B) later C) late D) latter
15. A) despite of B) despite C) in spite D) although
KEY: DACBD CADCD BAABB
英语四级作文终极预测:拥有私家车
英语四级写作结尾万能公式
英语四级作文终极预测:科学与人类生活
英语四级写作“七项基本原则”
英语四级写作技巧与步骤
英语四级写作高分技巧:结尾决定分数
英语作文预测及范文:定义价格
英语四级预测作文范文:自私和贪欲
观后感类英语四级作文范文
英语四级作文范文:校园活动
四级考前作文热点预测
四级考前热点作文预测:专业选择
四级作文考前预测——末日论引发的环境危机
四级考试大神成功经验助考
英语四级作文万能句型:举例
评价类英语四级作文范文
英语四级写作开头万能公式
英语四级作文范文:学生给老师打分
英语四级作文预测:请愿书
英语四级预测作文范文:怎样面对压力
英语作文预测及范文:为什么尊重很重要
四级写作功能段落法详细示例名师解析
英语四级写作:套用模板如何“清新脱俗”
计划、展望类英语四级作文常用句型
英语四级作文预测:人脑和电脑
英语四级作文考前预测三:大学生选秀节目
求职信/求学信类英语四级作文范文
英语四级作文范文:请愿书
四级作文预测:环境保护热点词汇
英语四级历年写作常用句型总结
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