Importance of the Public Image
Public image refers to how a company is viewed by is customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by federal and local governments. Public image is controllable ________, just as the product, price, place, and promotional efforts are.
A firms public image ________ a vital role in the attractiveness of the firm and its products to employees, customers, ________ to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is ________ to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but ________ will undoubtedly find resistance from employees who see their ________ threatened. On the other hand, high-quality products and service standards should bring almost complete approval, ________ low quality products and false claims would be widely looked down upon.
A firms public image, ________ it is good, should be treasured and protected. It is a valuable asset ________ usually is built up over a long and satisfying relationship of a firm with is publics. If a firm has ________ a quality image, this is not easily countered or imitated by competitors. ______ an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect ________ favorable creditor relationships and lowest borrowing costs. It should also allow the firms stock to command a higher price-earnings ratio than other firms in the same industry ________ such a good reputation and public image.
A number of factors affect the public image of a corporation. ________ include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices ________ competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
1. A at considerable extent B to considerable extent
C to considerate extent D at considerate extent
2. A establishes B plays
C make D obtains
3. A but B however
C and D as
4. A possible B easy
C not impossible D impossible
5. A they B some
C it D we
6. A plant B jobs
C machines D themselves
7. A while B when
C as D and
8. A that B if
C which D /
9. A that B who
C whose D of which
10.A been B developed
C found D learned
11.A With B Such
C Like D /
12.A a more B more
C most D the most
13.A with B without
C in D of
14.A They B It
C Some D Most
15.A related to B connected with
C relative to D related with
KEY:BBCDC BABAB BDBAC
实用口语情景轻松学:求职面试
英语口语主题:交际英语热门话题47个(11--表达歉意)
实用英语口语要素精选24
口语情景对话:走遍美国精选 当仁不让 ACT 3 - 1
口语情景对话:走遍美国精选 二度蜜月ACT 3 - 2
疯狂口语要素精选11
实用口语情景轻松学:你最喜欢哪个季节?
2011年实用口语练习:实用英语串烧
2011年实用口语练习:歉意怎么说出口(2)
疯狂口语要素精选 17
2011年实用口语练习:静观其变
2011年实用口语练习:背后捅刀
实用口语情景轻松学:说一说旅行要准备的东西
口语情景对话:走遍美国精选 做游戏ACT 3 - 2
口语情景对话:走遍美国精选 偷得浮生半日闲ACT 3 - 1
实用口语:选举 Elections
2011年实用口语练习:In the library 在图书馆
实用口语:Nicole's day at school
2011年实用口语练习:一起来找“茶”
日常口语精华集1
实用口语:浪漫 Romance
口语情景对话:走遍美国精选 感恩节ACT 1 - 1
口语情景对话:走遍美国精选 没问题ACT 2 - 1
新东方英语口语开口篇:打招呼(3)
疯狂口语要素精选 6
节日英语口语:十一句话搞定圣诞礼物
英文情景对话:我想吃真正的中国菜
口语情景对话:走遍美国精选 二度蜜月ACT 3 - 3
英语口语主题:交际英语热门话题47个(21--生日派对)
实用口语情景轻松学:我想买个数码摄像机
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |