Diet Coke Unveils a Sleek New Can — and 4 Intriguing New Flavors
健怡可乐推出了全新包装及四种吸引人的新口味
Say goodbye to the Diet Coke can you now know. In an effort to appeal to younger consumers, Diet Coke is launching a sleek new design.
和你现在所知道的健怡可乐说再见吧。为了努力吸引年轻消费者,健怡可乐正在推出一种时髦的新设计。
Whereas the previous can had a busier design with larger text, the redesigned can is more streamlined and simplified. In addition, Diet Coke unveiled four unexpected new flavors: Ginger Lime, Feisty Cherry, Zesty Blood Orange, and Twisted Mango.
鉴于之前的设计文本多,较繁琐,所以重新设计的会更精简化。此外,健怡可乐还推出了四种意想不到的新口味:活力青柠、甜蜜樱桃、热情血橙和跳动芒果。
"We're modernizing what has made Diet Coke so special for a new generation," Diet Coke group director Rafael Acevedo said in a press statement. "Millennials are now thirstier than ever for adventures and new experiences, and we want to be right by their side."
健怡可乐公司总裁Rafael Acevedo在一份资讯声明中说:“我们正在适应现代化需要使健怡可乐对新一代来说变得特别”“千禧一代比以往任何时候都更渴望冒险和新体验,而我们也希望能站在他们这一边。”
Though the original flavor won't be changing, those four new flavors will add variety to the brand and allow Diet Coke to compete with the many sparkling drinks that have become so popular — which POPSUGAR also deemed one of the biggest trends of the coming year.
虽然原有的味道不会改变,但这四种新口味将会增加品牌的多样性,并且让健怡可乐与众多已经非常受欢迎的碳酸饮料竞争,而POPSUGAR也被认为是来年最大的竞争趋势之一。
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