逛商场的时候会觉得挂在货架上的衣服每一件都很好看,可是穿在身上一看,又好像不是那么回事。你知道吗,这其实就是衣服的hanger appeal(衣架魅力)。

Hanger appeal refers to the attractiveness of a garment when viewed on a hanger (rather than being worn). A garment has hanger appeal if it looks good "on the rack" and would entice someone to look more closely, and perhaps try it on and buy it.
“衣架魅力”指一件衣服挂在衣架上(而不是穿在身上)时候展现出来的吸引力。一件衣服如果有“衣架魅力”,就会吸引人们走近细看,可能还会试穿,然后买回家。
For example:
Girl, these tops don't have hanger appeal. They don't look good 'til you put them on.
姑娘,这些上衣挂在那里没觉得好看。你穿在身上以后才觉出好看来。
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