We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most people did not like it as well as regular coffee, and it took several years to gain general acceptance . At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced . After a while, people became attached to one brand and sales leveled off . Sales went into a slight decline when freeze-dried coffees were introduced .
The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the military?
Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.
Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling.
1. According to the passage, when people grow fond of one particular brand of a product, its sales will ________.
A) decrease gradually
B) remain at the same level
C) become unstable
D) improve enormously
2. The first paragraph tells us that a new product is ________.
A) not easily accepted by the public
B) often inferior to old ones at first
C) often more expensive than old ones
D) usually introduced to satisfy different tastes
3. Marketers need to know which of the four stages a product is in so as to ________.
A) promote its production
B) work out marketing policies
C) speed up its life cycle
D) increase its popularity
4. The author mentions the example of backpacks to show the importance of ________.
A) pleasing the young as well as the old
B) increasing usage among students
C) exploring new market sections
D) serving both military and civil needs
5. In order to recover their share of the world market, U.S. auto makers are ________.
A) improving product quality
B) increasing product features
C) modernizing product style
D) re-positioning their product in the market
参考答案:
1. D 2. D 3. A 4.B 5. A
英语六级作文预测16
英语六级作文预测11
英语六级作文预测9
2012英语专四写作必背经典句型
六级备考七大原则让你玩转六级写作
英语六级作文预测
英语六级考试写作小贴士
备考六级写作大学英语六级万能作文模板
英语六级考前热点高分范文八
英语六级热点范文9
英语六级考试作文预测及范文9
英语六级作文预测13
英语六级热点范文3
英语六级作文预测7
英语六级作文预测12
英语四六级考试作文的实用佳词妙句三十例
英语六级考前热点高分范文七
大学英语六级考试写作训练题七
英语六级热点范文5
英语六级考前热点高分范文六
2012英语专四写作便条范文分类
英语六级热点范文2
英语六级热点范文4
英语六级写作考前最后10篇模拟文章
英语六级考前热点高分范文三
专四范文:奢侈品与必需品
大学英语六级考试写作基本步骤和思路分析
好用六级写作复习技巧
英语六级作文高分技巧精彩你的强调
七招让你作文更出彩
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |