104. The following appeared as part of a memorandum from the loan department of the Frostbite National Bank.
We should not approve the business loan application of the local group that wants to open a franchise outlet for the Kool Kone chain of ice cream parlors. Frostbite is known for its cold winters, and cold weather can mean slow ice cream sales. For example, even though Frostbite is a town of 10,000 people, it has only one ice cream spot ― the Frigid Cow. Despite the lack of competition, the Frigid Cows net revenues fell by 10 percent last winter.
Discuss how well reasoned . . . etc.
In this memorandum the loan department of Frostbite National Bank recommends against approval of a business loan to a local group that wants to open an ice cream parlor. In support of this decision the loan department points out that Frostbite has a reputation for cold winters and sales of ice cream decrease in cold weather. This latter point is buttressed by the fact that Frostbites only ice cream parlor suffered a 10 percent decline in net revenues the previous winter. The loan departments decision is questionable for the following reasons.
To begin with, since it is reasonable to expect a decline in ice cream sales during winter months, it is difficult to assess the relevance of the fact that Frostbite has cold winters to the potential success of the Kool Kone franchise. Common sense suggests that this fact would be significant only if it turned out that Frostbites winter season lasted 9 or 10 months as it does in arctic regions. In that case slow sales could be expected for most of the year and the loan departments opposition to the loan would be readily understandable. If, on the other hand, Frostbites winter season lasts only a few months and the remainder of the year is warm or hot, it is difficult to comprehend the loan departments reasoning.
Next, the loan department assumes that the Frigid Cows decline in net revenue last winter was a result of slow sales occasioned by cold weather. While this is a possible reason for the decline, it is not the only factor that could account for it. For example, other factors such as poor business practices or lack of inventory could be responsible for the Frigid Cows loss of revenue. The loan departments failure to investigate or even consider these and other possible explanations for the Frigid Cows decline in revenue renders their decision highly suspect.
In conclusion, the loan departments decision is ill-founded. To better evaluate the decision, we would need to know more about the length and severity of Frostbites winter season. Moreover, evidence would have to be provided to support the assumption that the Frigid Cows loss of revenue last winter was a direct result of the cold weather.
主动形式表示被动意义
不用进行时的动词
不用被动语态的情况
一般现在时表将来
引导名词性从句的连接词
以否定词开头作部分倒装
并列结构作主语时谓语用复数
让步状语从句
特殊的虚拟语气词:should
as, though 引导的倒装句
与后接名词或代词保持一致
过去进行时
what/whatever;that/what; who/whoever
表示"一…就…"的结构
指代意义决定谓语的单复数
谓语需用单数
句子的种类
并列连词与并列结构
反意疑问句
比较so和 such
感叹句结构
wish的用法
比较until和till
真实条件句
so, neither, nor作部分倒装
表示"据说"或"相信" 的词组
关系副词引导的定语从句
延续动词与瞬间动词
动词的语态
if, whether引导的名词从句
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |