GMAT考试写作参考例文
The following appeared in a memorandum from the manager of KMTV, a television station.
Applications for advertising spots on KMTV, our local cable television channel, decreased last year. Meanwhile a neighboring towns local channel, KOOP, changed its focus to farming issues and reported an increase in advertising applications for the year. To increase applications for advertising spots, KMTV should focus its programming on farming issues as well.
Discuss how well reasoned . . . etc.
In this editorial KMTV, a local cable television channel is urged to change its programming focus to farming issues in order to increase advertising revenues. The authors line of reasoning is that KOOPs change in focus was the cause of its increase in advertising and that since this tactic worked for KOOP it will work for KMTV as well. This line of reasoning is flawed in three important respects.
To begin with, the belief that the change in focus to farming issues was the cause of KOOPs increase in advertising applications is unfounded. The only evidence offered to support this belief is that the change in focus preceded the increase in applications. Unfortunately, this evidence is insufficient to establish the causal claim in question. Consequently, it is possible that KOOPs change in focus may not have been related to its increase in revenue in the manner required by the authors argument.
In addition, the author assumes that the towns that KMTV and KOOP serve are sufficiently similar to warrant a conclusion based on an analogy between them. Even if we accept the view that KOOPs change in programming focus to farming issues was responsible for its increase in advertising applications, differences between the towns could drastically alter the outcome for KMTV. For example, if KMTV serves a metropolitan area with little interest in agriculture, changing its programming focus to farming issues would most likely be disastrous. Lacking information about the towns KOOP and KMTV serve it is difficult to assess the authors recommendation.
Finally, the author assumes that KMTVs decrease in applications for advertising was due to its programming. However, since the author provides no evidence to support this assumption, it may be that the decrease was caused by other factors, such as recession in the local economy or transmission problems at the station. Without ruling out these and other possible causes the author cannot confidently conclude that KMTVs programming was responsible for the decrease in advertising applications at hat station.
In conclusion, the authors argument is unconvincing. To strengthen the argument the author would have to provide additional evidence for the claim that KOOPs change in focus was responsible for its increase in advertising applications and that KMTVs decrease in applications was due to its programming. Furthermore, it would be necessary to show that the towns that KOOP and KMTV serve are sufficiently similar to justify the analogy between them.
英语六级阅读理解精炼50篇09: 语言趣话(含答案)
淘金高阶英语六级巅峰阅读 篇章阅读29:自然环境
淘金高阶英语六级巅峰阅读 篇章阅读25:视力研究
淘金高阶英语六级巅峰阅读 短句问答26: 饮食健康
英语六级(二):选词填空答案及解析
英语六级阅读理解精炼50篇45: 旅游新解(含答案)
英语六级阅读理解精炼50篇30: 火鸡漫谈(含答案)
英语六级阅读理解精炼50篇44: 电视误区(含答案)
英语六级(二):段落匹配答案及解析
淘金高阶英语六级巅峰阅读 篇章阅读30:地理环境
2014年6月英语六级长篇阅读答案解析
淘金高阶英语六级巅峰阅读 篇章阅读16:风俗文化
淘金高阶英语六级巅峰阅读 篇章阅读12:文化出版
淘金高阶英语六级巅峰阅读 篇章阅读33:气候环境
英语六级阅读理解精炼50篇46: 回归(含答案)
英语六级阅读理解精炼50篇24: 伊斯兰教(含答案)
英语六级阅读理解精炼50篇43: 受压迫的女性(含答案)
淘金高阶英语六级巅峰阅读 篇章阅读24:科技
英语六级必读美文010:美国人的帮助方式
英语六级必读美文023:国际妇女节
英语六级阅读理解精炼50篇17: 人间天堂
英语六级阅读词汇理解(选词填空)答案解析
英语六级阅读理解精炼50篇28: 苹果挑争端(含答案)
英语六级(二):仔细阅读答案及解析
淘金高阶英语六级巅峰阅读 篇章阅读35:医疗消费
英语六级阅读理解精炼50篇23: 道教(含答案)
淘金高阶英语六级巅峰阅读 篇章阅读20:太空探索
淘金高阶英语六级巅峰阅读 篇章阅读31:动物世界
淘金高阶英语六级巅峰阅读 篇章阅读22:饮食健康
英语六级阅读理解精炼50篇19: 尼罗河的馈赠—埃及(含答案)
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |