The following appeared as part of a business plan created by the management of the Take Heart Fitness Center.
After opening the new swimming pool early last summer, Take Heart saw a 12 percent increase in the use of the center by members. Therefore, in order to increase the number of our members and thus our revenues, which depend on membership fees, we should continue to add new recreational facilities in subsequent years: for example, a multipurpose game room, a tennis court, and a miniature golf course. Being the only center in the area offering this range of activities would give us a competitive advantage in the health and recreation market.
Discuss how well reasoned . . . etc.
Because Take Heart Fitness Center experienced a 12 percent increase in member usage as a result of opening a new swimming pool last summer, the author recommends the addition of new recreational facilities in subsequent years as a means of increasing membership in Take Heart. The authors recommendation is problematic for several reasons.
First, and foremost, the author assumes that an increase in member usage portends an increase in membership. This assumption may hold true in some cases. However, it is unlikely to hold true in the case at hand, because it is reasonable to expect that members would visit the fitness center to inspect and try out the new swimming pool. This would account for the increase in usage. However, since the author provides no evidence that this new rate of usage was sustained, the abrupt increase in usage provides little evidence that the addition of facilities such as the pool will attract new members.
Second, the author assumes that the addition of the swimming pool was responsible for the increase in member usage. However, the only evidence for this claim is insufficient to establish the causal claim in question. While temporal precedence is one of the conditions required to establish a causal relationship between two events, by itself it is not a sufficient condition. Consequently, it is possible that the addition of the pool was unrelated to the increase in usage in the manner required by the authors argument.
Finally, the author has provided no evidence to support the contention that Take Heart will be the only center in the area to offer a wide range of activities to its members and thus have a competitive advantage in the fitness market.
In conclusion, the authors belief that adding additional recreational facilities will increase Take Hearts membership is ill-founded. To strengthen the argument the author would have to provide evidence that member usage is reliable indicator of new membership. Additionally, it would be necessary to show that the cause of the increase in usage was the opening of the new pool.
为什么我们总记不住别人的名字?(双语)
细数接吻的六大功效:今天你亲吻了吗?
最新研究:红衣男人对女人更具吸引力?
对话超模 探寻骨瘦如柴的秘密(双语)
节日英语:元宵节的各种习俗
Facebook上市:扎克伯格的公开信(双语)
节日英语:元宵节的由来
【圣诞狂欢】希拉里·达芙的“最圣诞”肚皮!
资讯英语:姚明成上海最年轻最高政协常委
三只小猪和大灰狼
大象选美:大块头也有美丽容颜
吃3个菜要4000元 春节游客三亚被宰
小人儿的礼物的故事
六大妙招教您如何提升幸福感(图组)
清明节扫墓英语作文
口渴的乌鸦
美国年轻人看的励志英语文章
漫画图说:我的新年计划(双语)
伊索寓言之受伤的狼和精明的羊
蒙牛纯牛奶强致癌物:黄曲霉素病毒(中英文)
双语阅读:盘点微博上的囧言囧语
l played with some kangaroos
海尔柯贝斯2
盘点2011-《时代》十大消费电子设备
水浒故事:倒拔垂杨柳
节日荷尔蒙 让我们的圣诞欢乐又疲惫(双语)
热门事件学英语:关于校车安全的英语表达
盘点2011年国内外焦点事件(上)(中英文)
上海奢华情人节:情人无价 情人节有价
梁实秋译 莎士比亚全集1 暴风雨
| 不限 |
| 英语教案 |
| 英语课件 |
| 英语试题 |
| 不限 |
| 不限 |
| 上册 |
| 下册 |
| 不限 |