People Express
People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little
B) slowly
C) quick
D) radically
2. A) burst
B) explode
C) opened
D) disappeared
3. A) gained
B) made
C) lost
D) disappeared
4. A) emerged
B) merged
C) has combined
D) mixed
5. A) what
B) which
C) where
D) that
6. A) expand
B) to extend
C) expanded
D) extended
7. A) called
B) calling
C)to call
D) calling on
雅思写作与口语的六大要点
雅思备考:英语写作的四大障碍和应对策略
雅思写作范文:明星的身价
雅思写作8分范文:是否应限制航空旅行
雅思写作素材:电视在现代社会中的角色
雅思写作的基本思路
雅思写作范文:如何让土地变肥沃
雅思写作范文:改换工作
雅思写作范文:如何促进公民的健康
雅思写作范文:school education
雅思写作8分范文:国际旅游与文化冲突
雅思写作范文:成功与有钱有必然的关系吗?
G类雅思写信格式和推荐词语
G类雅思小作文范文:书信类(下)
雅思图表作文内容解析
雅思写作范文:Technology and Lifestyles
雅思写作范文:图表作文(柱状图)
雅思写作范文:孩子学习大人的行为
雅思写作范文:信息时代与社会两极分化
雅思写作范文:电视在现代社会中的角色
雅思写作:英语学习方法总论
雅思写作范文:信求助
G类雅思写作写信询问类讲解及范文
雅思写作范文:跳槽的利与弊
雅思写作的万能作文演练法
G类雅思小作文范文:书信类(上)
雅思写作的12大通用理由
雅思写作范文:咨询信(G类)
雅思写作范文:父母应该多陪孩子
35个雅思基础作文题目
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |