Public image refers to how a company is viewed by is customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by federal and local governments. Public image is controllable ________, just as the product, price, place, and promotional efforts are.
A firms public image ________ a vital role in the attractiveness of the firm and its products to employees, customers, ________ to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is ________ to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but ________ will undoubtedly find resistance from employees who see their ________ threatened. On the other hand, high-quality products and service standards should bring almost complete approval, ________ low quality products and false claims would be widely looked down upon.
A firms public image, ________ it is good, should be treasured and protected. It is a valuable asset ________ usually is built up over a long and satisfying relationship of a firm with is publics. If a firm has ________ a quality image, this is not easily countered or imitated by competitors. ______ an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect ________ favorable creditor relationships and lowest borrowing costs. It should also allow the firms stock to command a higher price-earnings ratio than other firms in the same industry ________ such a good reputation and public image.
A number of factors affect the public image of a corporation. ________ include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices ________ competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
1. A) at considerable extent
B) to considerable extent
C) to considerate extent
D) at considerate extent
2. A) establishes
B) plays
C) makes
D) obtains
3. A) but
B) however
C) and
D) as
4.A) possible
B) easy
C) not impossible
D) impossible
5.A) they
B) some
C) it
D) we
6.A) plant
B) jobs
C) machines
D) themselves
7.A) while
B) when
C) as
D) and
8.A) that
B) if
C) which
D) /
9.A) that
B) who
C) whose
D) of which
10.A) been
B) developed
C) found
D) learned
11.A) With
B) Such
C) Like
D) /
12.A) a more
B) more
C) most
D) the most
13.A) with
B) without
C) in
D) of
14.A) They
B) It
C) Some
D) Most
15.A) related to
B) connected with
C) relative to
D) related with
KEY:BBCDC BABAB BDBAC
大叔控请注意 如何展现独具魅力的个人风度
10个奇葩小国 你都听说过吗?
拒绝被骗 教你如何分分钟识破谎言
久坐引发背痛怎么办 多运动才是硬道理
高露洁全效牙膏中的三氯生可能致癌
职场潜规则 你可能被炒鱿鱼的六个征兆
不公平的人类 女性凭啥不如男性
打破法国人每周工作35小时的神话
谁踩的七色云彩 珠峰空中的彩虹云
世界左撇子日 关于左撇子你不知道的6件事
历史上的尼克松 真的是演说家和骗子?
哪些个人信息不适合在社交网络上分享?
峡谷天使离开人间 一生守护自杀圣地
中枪了没? 调查称9大人群爱出轨
你幸福吗?幸福指数告诉你
老外吐槽 最难懂的8个中国特色
调查:女人25岁最快乐 34岁最郁闷
韩郭电影大比拼 讲述不一样的中国
《死亡诗社》罗宾•威廉姆斯自杀 大事盘点
5岁女儿筹款带绝症爸爸游玩迪士尼
英政府神规定 无法驱逐的恐怖分子
英国二货快递员 包裹扔到屋顶上
来自空中的钻石 捡到就归你
澳洲小狮子家里蹲 晋升喵科新萌物
2017最期待天象:11日凌晨年度最大圆月!
轨道救子 本能令母亲变身超级英雄
靠脸吃饭 相貌如何决定你的职场前景
法国女性为什么不再祼露上身晒日光浴?
大数据时代上演的的人才争夺战
英仙座流星雨观赏小贴士
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |