People Express
People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little
B) slowly
C) quick
D) radically
2. A) burst
B) explode
C) opened
D) disappeared
3. A) gained
B) made
C) lost
D) disappeared
4. A) emerged
B) merged
C) has combined
D) mixed
5. A) what
B) which
C) where
D) that
6. A) expand
B) to extend
C) expanded
D) extended
7. A) called
B) calling
C)to call
D) calling on
8. A) to
B) for
C) with
D) by
9. A) what
B) that
C) which
D) this
10. A) put off
B) canceling
C) destroyed
D) canceled
11. A) before
B) in advance
C) ahead of
D) later
12. A) introduced
B) brought in
C) taken in
D) adapted
13. A) advanced
B) before
C) ahead
D) prior to
14. A) lately
B) later
C) late
D) latter
15. A) despite of
B) despite
C) in spite
D) although
KEY: DACBD CADCD BAABB
基础英语轻松学【43】桂冠情人——阿波罗
基础英语轻松学【42】嘴馋吗?都是基因惹的祸!
基础英语轻松学【85】世界真奇妙,女囚也选美
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基础英语轻松学【41】小发明,大贡献——圆珠笔的故事
基础英语轻松学【45】“非典”时代的绝佳休闲方式—远足
基础英语轻松学【27】“泡”出来的美味
基础英语轻松学【54】假日——发胖的时节
基础英语轻松学【68】约会,有什么了不起!(1)
基础英语轻松学【74】常常欢笑,尝尝麦当劳?
基础英语轻松学【84】吐痰的历史
基础英语轻松学【69】约会,有什么了不起!(2)
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基础英语轻松学【83】法国人的家庭
基础英语轻松学【70】世界第九大奇迹——刨出来的惊喜
基础英语轻松学【63】索菲亚·罗兰小传
基础英语轻松学【60】买卷厕纸读小说
基础英语轻松学【51】以“友谊”的名义送你钻石
基础英语轻松学【81】麻雀中的凤凰——抚今追昔梵蒂冈
基础英语轻松学【86】时间就是金钱
基础英语轻松学【61】小心,你的同事要打你!
基础英语轻松学【53】打鹅卵石=高尔夫!?
基础英语轻松学【100】相爱的规律
基础英语轻松学【77】告别“乖乖女”的时代
基础英语轻松学【40】追忆幽默大师—卓别林
基础英语轻松学【80】为郁金香疯狂
基础英语轻松学【67】野生动物无处“撒野”
基础英语轻松学【58】减肥有绝招,恋爱帮你忙
基础英语轻松学【46】吹出悠闲,吹出情趣
基础英语轻松学【78】回归现实的“硅谷爱情”
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