Importance of the Public Image
Public image refers to how a company is viewed by is customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by federal and local governments. Public image is controllable ________, just as the product, price, place, and promotional efforts are.
A firms public image ________ a vital role in the attractiveness of the firm and its products to employees, customers, ________ to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is ________ to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but ________ will undoubtedly find resistance from employees who see their ________ threatened. On the other hand, high-quality products and service standards should bring almost complete approval, ________ low quality products and false claims would be widely looked down upon.
A firms public image, ________ it is good, should be treasured and protected. It is a valuable asset ________ usually is built up over a long and satisfying relationship of a firm with is publics. If a firm has ________ a quality image, this is not easily countered or imitated by competitors. ______ an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect ________ favorable creditor relationships and lowest borrowing costs. It should also allow the firms stock to command a higher price-earnings ratio than other firms in the same industry ________ such a good reputation and public image.
A number of factors affect the public image of a corporation. ________ include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices ________ competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
1. A) at considerable extent
B) to considerable extent
C) to considerate extent
D) at considerate extent
2. A) establishes
B) plays
C) makes
D) obtains
3. A) but
B) however
C) and
D) as
10.A) been
B) developed
C) found
D) learned
11.A) With
B) Such
C) Like
D) /
12.A) a more
B) more
C) most
D) the most
13.A) with
B) without
C) in
D) of
14.A) They
B) It
C) Some
D) Most
15.A) related to
B) connected with
C) relative to
D) related with
参考答案: BBCDC BABAB BDBAC
学习复合不定代词的8个“问题”
人称代词的排序特点
“及物动词+自身代词+介词短语”的常用结构
与反身代词连用的常用动词搭配
anything but还是anybody but
another还是the other
指示代词的几点用法说明
another之后可以接复数名词吗
回答what, who, how many等要用什么不定代词
none与no one的三点区别
名词性物主代词的句法功能
反身代词用作表语
高考英语对指示代词的五个考点
one…the other还是one…another
替代词it, that, (the) one(s), those的用法
英语代词用法详解·不定代词
other, the other, another与others的用法
疑问代词的语法要点
all, every, each的四点基本用法区别
替代词one与the one的用法区别
谈谈表示“另外的”不定代词
英语代词用法详解·相互代词
反身代词的用法
反身代词不用作定语
相互代词的用法及注意点
不定代词语境性考题一例
表示“两者”的不定代词
(a) few 与(a) little的用法区别
指示代词用法辨析
英语代词考题专练(附详解)
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