Public image refers to how a company is viewed by is customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by federal and local governments. Public image is controllable ________, just as the product, price, place, and promotional efforts are.
A firms public image ________ a vital role in the attractiveness of the firm and its products to employees, customers, ________ to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is ________ to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but ________ will undoubtedly find resistance from employees who see their ________ threatened. On the other hand, high-quality products and service standards should bring almost complete approval, ________ low quality products and false claims would be widely looked down upon.
A firms public image, ________ it is good, should be treasured and protected. It is a valuable asset ________ usually is built up over a long and satisfying relationship of a firm with is publics. If a firm has ________ a quality image, this is not easily countered or imitated by competitors. ______ an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect ________ favorable creditor relationships and lowest borrowing costs. It should also allow the firms stock to command a higher price-earnings ratio than other firms in the same industry ________ such a good reputation and public image.
A number of factors affect the public image of a corporation. ________ include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices ________ competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
1. A) at considerable extent
B) to considerable extent
C) to considerate extent
D) at considerate extent
2. A) establishes
B) plays
C) makes
D) obtains
3. A) but
B) however
C) and
D) as
4.A) possible
B) easy
C) not impossible
D) impossible
5.A) they
B) some
C) it
D) we
6.A) plant
B) jobs
C) machines
D) themselves
7.A) while
B) when
C) as
D) and
8.A) that
B) if
C) which
D) /
9.A) that
B) who
C) whose
D) of which
10.A) been
B) developed
C) found
D) learned
11.A) With
B) Such
C) Like
D) /
12.A) a more
B) more
C) most
D) the most
13.A) with
B) without
C) in
D) of
14.A) They
B) It
C) Some
D) Most
15.A) related to
B) connected with
C) relative to
D) related with
参考答案:BBCDC BABAB BDBAC
2016春冀教版(三起)六下Lesson 5《A basketball game》word学案2
冀教版三年级下unit3《Lesson 20 Shoes and socks》word教案
2016春冀教版(三起)六下Lesson 15《Jenny’s summer holiday》word教案
2016春冀教版(三起)六下Lesson 24《Danny’s surprise cake》word教案
冀教版三年级下unit2《Lesson 13 How much》word教案
2016春冀教版(三起)六下Lesson 20《Looking at photos》word教案1
冀教版三年级下unit4《Lesson 29 Brush and comb》word教案
2016春冀教版(三起)五下Lesson 9《The Palace Museum》word教案2
2016春冀教版(三起)六下Lesson 2《At the sports shop》word教案
2016春冀教版(三起)六下Lesson 3《Let’s play》word导学案
2016春冀教版(三起)六下Lesson 16《Li Ming’s summer holiday》word教案
冀教版三年级下unit4《Lesson 26 Homework》word教案
2016春冀教版(三起)六下Lesson 11《Work hard》word教案
2016春冀教版(三起)六下Lesson 17《Danny’s summer holiday》word教案
2016春冀教版(三起)六下Lesson 14《Tomorrow we will play》word导学案
冀教版四年级下unit1《Lesson 2 friends》word教案
冀教版四年级下unit1《Lesson 1 how are you》word教案2篇
2016春冀教版(三起)六下Lesson 18《Three kites in the sky》word教案
2016春冀教版(三起)六下Lesson 11《Work hard》word教案1
2016春冀教版(三起)六下Lesson 1《PingPong and Basketball》word教案
2016春冀教版(三起)六下Lesson 3《Let’s play》word教案
2016春冀教版(三起)六下Lesson 20《Looking at photos》word教案2
冀教版三年级下unit3《Lesson 21 Pyjamas》word教案
冀教版三年级下unit4《Lesson 25 Bedroom》word教案
2016春冀教版(三起)六下Lesson 23《Good-bye》word教案
冀教版三年级下unit3《Lesson 21 Pyjamas》word教案(一)
2016春冀教版(三起)六下Lesson 10《Exercise》word教案
2016春冀教版(三起)六下Lesson 6《A famous football player》word教案1
冀教版三年级下unit2《Lesson 16 Again, please》word教案(一)
冀教版四年级下unit1《Lesson 3 is this your pencil》word教案
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |