Can you remember the first time you spoke in front of a group? My own "first" happened in front of 30 people. My hands were shaking, my legs trembling. “G-g-g-g-good morning everyone. Today I will talk about…”
你还记得第一次在人群面前讲话的情景吗?我的“第一次”是在30个人面前讲话。双手颤抖,两腿哆嗦。“大家早……早上好,今天我要讲的是……”
After that failure, I did whatever it took to overcome my fear of public speaking. I read books on presentations.I watched TED talks. I worked with public speaking coaches.
那次丢脸的经历后,我用尽一切办法克服演讲的恐惧。我阅读有关演讲的书籍,看TED演讲,向演讲老师学习。
Fast-forward a few months, to when I spoke in front of 200 people. I was still nervous about public speaking but I knew the audience wanted me to succeed. So, instead of focusing on my own fears, I focused on serving my audience. And in that way I became a confident speaker.
几个月很快过去了,又到了面对200人演讲的时刻。这次我仍然很紧张,但我明白观众希望我成功。所以,我并没有将焦点放在自身的恐惧上,而是将注意力集中在为观众服务上。这种方法使我成为一名自信的演讲者。

I've since discovered three simple steps to becoming a confident speaker, and created the Expressive Leader System. I teach these steps to thousands of business leaders, helping them to speak with confidence and make a bigger impact.
从那以后,我发现只需简单三步就可以成为自信的演讲者,并自创了一套“表现型领导体系”。我把这些方法教给成千上万的企业领导,帮助他们自信演讲,获得更大的影响。
Apply these three simple steps so you too will become a confident speaker:
如果你也想成为自信演讲达人,不妨试试下面这三步。
1. Prepare.
1. 充分准备讲稿
While preparing for my speech, I was at a loss about what I should say. Hall of Fame speaker Patricia Fripp later asked me, “If you could have one sentence instead of the entire talk, what would you say?”
有一次在准备演讲稿时,我无从下手。名人堂演讲大师派翠西亚·傅立普之后问我:“如果你只能说一句话而不是完整的演讲,你会说什么?”
My message was, “Go for your dreams and never give up.” Using that as a guide, I came up with personal stories that people could relate to. In just minutes, I wrote an entire memorable speech.
我的答案是:“追求梦想,永不放弃”。把这句话作为演讲纲领,我想到了许多能与观众产生共鸣的个人轶事。仅仅几分钟,我就写出了一整篇令人难忘的演讲稿。
The takeaway: Create a clear overall message so you know exactly what to say.
秘诀:要有一条清晰的主线,这样才会知道自己要说什么。
2. Practice, with a coach.
2. 找专业教练帮你练习
Practice doesn’t always make perfect. But practice augmented by coaching will help you greatly improve. I wanted to have a powerful voice, so I worked with celebrity voice coach Roger Love. He has a track record of having worked with successful entrepreneurs, including Tony Robbins and Suze Orman.
熟练并不总能生巧。但辅以教练指导的练习就能帮我们大幅提升演讲技能。我想拥有强有力的嗓音,所以我找到了专门给名人提供发音指导的罗杰·洛夫。他口碑不错,与许多成功的企业家合作过,比如托尼·罗宾斯和苏斯·欧曼。
So, with Love's help, I learned to do voice exercises before speaking, to warm up my voice. The more I practiced, the more confident I became. I now have a powerful voice.
就这样,在洛夫的帮助下,我学会了在演讲之前做发声练习,预热嗓子。练习得越多,我就变得越自信。现在,我的嗓音已经很有力量了。
The takeaway: If you want to practice public speaking more effectively, get coaching.
秘诀:如果你想更高效的练习演讲,请找一个教练帮你。
3. Perform.
3. 增强表现力
Confident speakers are performers. They express ideas effectively and confidently.
自信的演讲者都是表演家。他们能有效并自信地表达自己的观点。
I once had to speak in front of a group of CEOs over age 50. I worried that they might say, “You're too young. You're not qualified to speak here.” And then I remembered what Richard Branson had taught me: “Picture you're talking to friends in the living room.”
有一次,我为一众50多岁的CEO做演讲。我曾担心他们可能会说,“你太年轻了,你没有资格在这演讲。”但我又想起了理查德·布兰森说过的话:“想象你和朋友在客厅聊天时的情景。”
I arrived at the venue early. I talked to audience members: “Hi, I'm Jonathan, it's good to meet you.” Once I was on stage, people no longer thought of me as a stranger. I was a friend.
我早早来到了会议地点,在台下和观众闲聊:“嗨,我是乔纳森,很高兴见到你们。”这样一来,当我站上讲台时,观众就不再把我当成陌生人看待,我已经成为他们的朋友了。
After the talk, people said, “Jonathan, I liked your talk. Can you be my public speaking coach?”
演讲结束后,他们都说:“乔纳森,我很喜欢你的演讲。你愿意当我的演讲教练吗?”
The takeaway: Picture yourself talking to friends in your living room, so you will be more relaxed and in control.
秘诀:想象自己正和朋友在客厅闲聊,会让你放轻松、把握好节奏。
How do any of us become confident speakers? Prepare, practice, perform.
想成为自信的演讲达人?充分准备,反复练习,表现自己。
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