WeChat, one of the world's most popular mobile apps and social networks, brought home iF Gold Award for its smart retail innovation, Scan & Go.
作为世界上最受欢迎的手机应用软件和社交网络之一,微信因其巧妙的零售创新设计“扫码购”而获得iF设计金奖。
It is the first ever Chinese product to win gold in the iF Service Design category.
这是第一个获得iF服务设计类金奖的中国产品。
Established in 1953, the German-based iF Design Award has always been known for its "Independent, Rigorous and Reliable" standards.
德国iF设计奖创立于1953年,它一直因其“独立、严格、可靠”的评判标准而闻名于世。
Scan & Go enables shoppers at retail stores to turn their mobile phone into a virtual checkout counter.
微信扫码购使零售店的顾客可以把手机变成一个虚拟的收银台。
When shopping, customers use their mobile phones to scan product barcodes, view product information, get discounts, complete self-checkout, and pay directly within the app via WeChat Pay. There is no queuing up at the cash register.
顾客在购物的时候,可以用手机扫描商品的条形码,查看商品信息,获取折扣,完成自助结账,而且可以通过微信支付直接付款,而无需在现金收银台前排队。
"This concept shows a customer-centric scan-and-go-solution for an optimized shopping and retail context.
“这一理念展示了在被优化的购物和零售环境下,以顾客为中心的扫码购解决方案。”
“All parameters of the good user experience are met in this service design, including touchless access, efficiency or ease-of-use in scanning of market products and the final payment and checkout. This is user-friendly design at its best," says iF Gold Award in its Gold Statement to Scan & Go.
“这项服务设计满足了良好的用户体验的所有参数,包括扫描超市商品和最后结账付款时的零接触接入、高效或是易操作性。这是最佳的用户友好型设计,”iF设计金奖评委在判定微信扫码购获得金奖时说道。
According to statistics, sales during peak hours in traditional supermarkets account for 60% of total turnover, and on average customers spends three to five minutes on queueing and payment during peak hours.
据统计,传统超市购物高峰期的销售额占其营收总额的60%,而且顾客在购物高峰期通常需要3~5分钟排队结账。
With Scan & Go, customers no longer have to queue, and the payment time is shortened to one minute.
有了微信扫码购,顾客不必再排队,而且结账时间可缩短至1分钟。
商务口语:餐桌礼仪1
新年聊聊“新开始”
英文习语中的“风雨雷电”
善意的欺骗"用英语怎么说?
你的“保证”都靠谱吗?
今天你迟到了吗?
“逝世”都可以怎么说?
美国习语:摇摆不定
英文聊聊“不喜欢”
你是“起床特困生”吗?
“不折腾”的各种译法
英文说说“难看”的脸色
商务口语:请客筹备
购物狂如何抑制内心冲动
英文打探好友的圣诞计划
新年新希望:跟负能量说拜拜!
美国习语:推卸责任
“柳暗花明又一春”怎么说?
星座知多少?用英语与老外聊聊
“淡定”用英语怎么说?
英文吐槽“不靠谱”的人
英文如何夸人“太有才”
外出游玩一起来“照相”吧!
经典口语惯用语
英文聊聊“行家里手”
商务口语:职场惯例
继承者们:跟金叹“欧巴”学英文
英文如何“求真相”?
款待好友,你“请客”吗?
最精彩的14句英文自评
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |