京东联合谷歌寻找国内消费领域AR创新应用

Chinese leading online retailer JD.com has partnered with Google's augmented reality (AR) building platform ARCore to kick off an international competition in China on Tuesday, which will gather global developers to compete in creating innovative AR applications for the retail industry.

周二，我国领先在线零售商京东联合谷歌的增强现实（AR）构建平台Arcore在国内举行一场国际大赛，全球开发商将汇聚于此，竞相开发应用于零售的创新型AR应用程序。

The competition, titled the JD-AR and ARCore by Google Innovative Consumer Application Competition, aims to explore how AR can be used to attract and retain both online and offline customers, and to optimize omnichannel targeted marketing in different retail scenarios, JD.com said in a public statement

京东在一份公开声明中表示，这次名为JD-AR和谷歌ARcore的创新消费者应用大赛旨在探讨如何利用AR来吸引并留存线上和线下的客户，同时优化不同零售场景下的全方位定向营销。

Applications for the contest can be submitted from April 2 to May 25.

比赛的报名日期为4月2日至5月25日。

In their applications, developers are required to solve real-life problems put forth by the competition's partner brands, including US multinational retail corporation Walmart, US infant formula manufacturer Mead Johnson, and JD.com's retail experience shops.

在报名时，开发者们（参赛者）被要求解决大赛合作品牌提出的实际问题，这些合作品牌包括美国跨国零售企业沃尔玛、美国婴儿配方奶粉制造商美赞臣和京东的零售体验店。

Top teams are eligible for investments in their projects by venture capitals, as well as membership in the JD-AR Alliance, which provides resources and standards for AR technology development, certification from ARCore, exposure to investors and brands, and the opportunity to have their solutions implemented into JD's applications.

前几名将有资格获得对其项目的风险投资和JD-AR联盟会员（该联盟为AR技术开发提供资源和标准）、Arcore认证、接触投资者和合作方，以及将其解决方案应用于JD应用程序的机会。

"JD is pleased to partner with ARCore by Google to connect the world's most talented AR developers with leading retail brands to develop new, innovative solutions," said Tony Tan, head of AR/VR at JD.com.

京东AR/VR技术部门负责人Tony Tan表示：“京东很高兴能与谷歌ARcore平台合作，将全球最有能力的AR开发商和领先零售品牌联系起来，以开发新的创新解决方案。”

Carrie Shiung, Google AR/VR China Country Lead, also said the collaboration with JD.com would help expand the company's presence in the dynamic Chinese market.

谷歌中国AR/VR技术部门负责人Carrie Shiung也表示，中国市场活跃，与京东合作将有助于加大谷歌在中国的市场。

"China is increasingly becoming a world leader in advanced fields such as AR, and this competition will allow us to discover new talent in the growing AR industry," Shiung said.

Carrie Shiung表示，“中国正日益成为全球AR等先进科技领域领导者，AR行业不断发展，此大赛可以让我们挖掘行业人才。”

First launched in February 2018, ARCore is Google's platform for developers to build AR apps that can understand various environments and place objects and information in them.

谷歌Arcore平台初创于2018年2月，该平台的开发商可借助其构建AR应用程序，这些程序可理解各种环境，还可以在内部存储对象和信息。

Last year, Google invested 550 million dollars in JD.com as part of a strategic partnership.

去年，作为战略伙伴关系的一部分，谷歌向京东注资5.5亿美元。