Brazil A nation of non-readers MANY Brazilians cannot read. In 2000, a quarter of those aged 15 and older were functionally illiterate. Many simply do not want to. Only one literate adult in three reads books. The average Brazilian reads 1.8 non-academic books a yearless than half the figure in Europe and the United States. In a recent survey of reading habits, Brazilians came 27th out of 30 countries, spending 5.2 hours a week with a book. Argentines, their neighbours, ranked 18th. In rare accord, government, businesses and NGOs are all striving in different ways to change this. On March 13th the government launched a National Plan for Books and Reading. This seeks to boost reading, by founding libraries and financing publishers among other things. The Brazil Reader Institute, an NGO, brings books to people: it has installed lending libraries in two S o Paulo metro stations, and is planning one in a Carnival samba school. It is starting to be common to see characters in television soap operas shown reading. Cynics note that Globo, the biggest broadcaster, is also a big publisher of books, newspapers and magazines. One discouragement to reading is that books are expensive. At S o Paulos book fair this week, O Cdigo Da Vinci was on sale for 32 reaismore than a tenth of the official minimum monthly wage. Most other books have small print-runs, pushing up their price. But Brazilians indifference to books has deeper roots. Centuries of slavery meant the countrys leaders long neglected education. Primary schooling became universal only in the 1990s. Radio was ubiquitous by the 1930s; libraries and bookshops have still not caught up. The electronic experience came before the written experience, says Marino Lobello, of the Brazilian Chamber of Books, an industry body. All this means that Brazils book market has the biggest growth potential in the western world, reckons Mr Lobello. That notion has attracted foreign publishers, such as Spains Prisa-Santillana, which bought a local house last year. American evangelical publishers are eyeing the market for religious books, which outsell fiction in Brazil. But reading is a difficult habit to form. Brazilians bought fewer books in 2004289m, including textbooks distributed by the governmentthan they did in 1991. Last year the director of Brazils national library quit after a controversial tenure. He complained that he had half the librarians he needed and termites had eaten much of the collection. Along with crime and high interest rates, that ought to be a cause for national shame.
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实用职场口语:面试与实习-我想知道能不能在这儿实习
实用职场口语:面试与实习-面试实战篇之应聘机械工程师 1
实用职场口语:假期与请假-晒太阳让浑身都很放松
实用职场口语:面试与实习-面试简单开场白 之 一
实用职场口语:面试与实习-面试实战篇之应聘导游 3
实用职场口语:加薪与升职-升职后比以前更忙了
实用职场口语:面试与实习-面试单元之介绍个人技能 2
实用职场口语:面试与实习-面试单元之介绍个人信息 2
实用职场口语:面试与实习-面试简单开场白 之 三
实用职场口语:假期与请假-这儿的天气太好了
实用职场口语:假期与请假-公司太忙了, 现在没时间休假
实用职场口语:加薪与升职-凯特要调到其他部门去工作了
实用职场口语:假期与请假-北京也很有意思
实用职场口语:面试与实习-你能设想一下五年后你在做些什么吗?
实用职场口语:假期与请假-纠缠不休的职业病
实用职场口语:面试与实习-面试实战篇之应聘秘书 2
实用职场口语:加薪与升职-有一个销售经理的职位空缺
实用职场口语:面试与实习-面试单元之谈论性格和爱好 1
实用职场口语:面试与实习-面试实战篇之应聘导游 2
实用职场口语:面试与实习-面试结束后之询问面试结果 1
实用职场口语:面试与实习-你有这个行业的工作经验吗?
实用职场口语:同事之间-有什么不明白的就要麻烦你了
实用职场口语:面试与实习-你对哪方面的工作感兴趣?
实用职场口语:面试与实习-你现在期望的薪水是多少?
实用职场口语:面试与实习-毕业后出国深造还是找工作?
实用职场口语:面试与实习-非常感谢你来面试这份工作
实用职场口语:面试与实习-面试结束后之表示谢意篇 2
实用职场口语:面试与实习-面试单元之介绍个人信息 3
实用职场口语:面试与实习-工资是与工作的责任紧密相关
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