Brazil A nation of non-readers MANY Brazilians cannot read. In 2000, a quarter of those aged 15 and older were functionally illiterate. Many simply do not want to. Only one literate adult in three reads books. The average Brazilian reads 1.8 non-academic books a yearless than half the figure in Europe and the United States. In a recent survey of reading habits, Brazilians came 27th out of 30 countries, spending 5.2 hours a week with a book. Argentines, their neighbours, ranked 18th. In rare accord, government, businesses and NGOs are all striving in different ways to change this. On March 13th the government launched a National Plan for Books and Reading. This seeks to boost reading, by founding libraries and financing publishers among other things. The Brazil Reader Institute, an NGO, brings books to people: it has installed lending libraries in two S o Paulo metro stations, and is planning one in a Carnival samba school. It is starting to be common to see characters in television soap operas shown reading. Cynics note that Globo, the biggest broadcaster, is also a big publisher of books, newspapers and magazines. One discouragement to reading is that books are expensive. At S o Paulos book fair this week, O Cdigo Da Vinci was on sale for 32 reaismore than a tenth of the official minimum monthly wage. Most other books have small print-runs, pushing up their price. But Brazilians indifference to books has deeper roots. Centuries of slavery meant the countrys leaders long neglected education. Primary schooling became universal only in the 1990s. Radio was ubiquitous by the 1930s; libraries and bookshops have still not caught up. The electronic experience came before the written experience, says Marino Lobello, of the Brazilian Chamber of Books, an industry body. All this means that Brazils book market has the biggest growth potential in the western world, reckons Mr Lobello. That notion has attracted foreign publishers, such as Spains Prisa-Santillana, which bought a local house last year. American evangelical publishers are eyeing the market for religious books, which outsell fiction in Brazil. But reading is a difficult habit to form. Brazilians bought fewer books in 2004289m, including textbooks distributed by the governmentthan they did in 1991. Last year the director of Brazils national library quit after a controversial tenure. He complained that he had half the librarians he needed and termites had eaten much of the collection. Along with crime and high interest rates, that ought to be a cause for national shame.
职场口语:工作中犯了错
职场口语:来访客户
职场口语:办公室洋美眉们的"损人语录"
职场社交英语:【38--他看不到大局】
职场口语:解决你在办公室碰到的难题
职场口语:和“工作”有关的短语 work out for the best
外企必备口语:如何让工作变成娱乐?
职场英语:催促他人
职场社交英语:【66--我现在是自由工作者】
职场社交英语:【69--灵验了吗?】
职场社交英语:【53--离我远一点】
职场口语:和“工作”有关的短语 all in a day's work
职场社交英语:【33--她疯了不成?】
职场口语:外企office常用英语
职场社交英语:【27--她可都是玩真的】
职场社交英语:【37--我真的搞迷糊了】
职场英语:电子邮件
职场社交英语:【71--他不生我的气?】
职场口语:在电话中如何向秘书传情达意
职场社交英语:【48--你对每个人都了若指掌】
职场口语:办公室电话口语解析
职场社交英语:43--又一张绿色便条纸】
职场社交英语:【70--你别欲擒故纵了】
职场口语:和“工作”有关的短语 work something off
职场英语:合作
职场口语:人事部汇报应聘人员的情况
职场社交英语:【60--我觉得你下对了棋】
职场口语:和“工作”有关的短语 get worked up over something
职场社交英语:【54--我们是在同一条船上】
职场社交英语:【67--他手边有太多事要做了】
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