Obamas success isnt all good news for black Americans
As Erin White watched the election results head towards victory for Barack Obama, she felt a burden lifting from her shoulders. In that one second, it was a validation for my whole race, she recalls.
Ive always been an achiever, says White, who is studying for an MBA at Vanderbilt University in Nashville, Tennessee. But there had always been these things in the back of my mind questioning whether I really can be who I want. It was like a shadow, following me around saying you can only go so far. Now its like a barrier has been let down.
Whites experience is what many psychologists had expected - that Obama would prove to be a powerful role model for African Americans. Some hoped his rise to prominence would have a big impact on white Americans, too, challenging those who still harbour racist sentiments. The traits that characterise him are very contradictory to the racial stereotypes that black people are aggressive and uneducated, says Ashby Plant of Florida State University. Hes very intelligent and eloquent.
Sting in the tail
Ashby Plant is one of a number of psychologists who seized on Obamas candidacy to test hypotheses about the power of role models. Their work is already starting to reveal how the Obama effect is changing peoples views and behaviour. Perhaps surprisingly, it is not all good news: there is a sting in the tail of the Obama effect.
But first the good news. Barack Obama really is a positive role model for African Americans, and he was making an impact even before he got to the White House. Indeed, the Obama effect can be surprisingly immediate and powerful, as Ray Friedman of Vanderbilt University and his colleagues discovered.
They tested four separate groups at four key stages of Obamas presidential campaign. Each group consisted of around 120 adults of similar age and education, and the test assessed their language skills. At two of these stages, when Obamas success was less than certain, the tests showed a clear difference between the scores of the white and black participants an average of 12.1 out of 20, compared to 8.8, for example. When the Obama fever was at its height, however, the black participants performed much better. Those who had watched Obamas acceptance speech as the Democrats presidential candidate performed just as well, on average, as the white subjects.After his election victory, this was true of all the black participants.
Dramatic shift
What can explain this dramatic shift? At the start of the test, the participants had to declare their race and were told their results would be used to assess their strengths and weaknesses. This should have primed the subjects with stereotype threat an anxiety that their results will confirm negative stereotypes, which has been shown to damage the performance of African Americans.
Obamas successes seemed to act as a shield against this. We suspect they felt inspired and energised by his victory, so the stereotype threat wouldnt prove a distraction, says Friedman.
Lingering racism
If the Obama effect is positive for African Americans, how is it affecting their white compatriots ? Is the experience of having a charismatic black president modifying lingering racist attitudes? There is no easy way to measure racism directly; instead psychologists assess what is known as implicit bias , using a computer-based test that measures how quickly people associate positive and negative words such as love or evil with photos of black or white faces. A similar test can also measure how quickly subjects associate stereotypical traits such as athletic skills or mental ability with a particular group.
In a study that will appear in the Journal of Experimental Social Psychology, Plants team tested 229 students during the height of the Obama fever. They found that implicit bias has fallen by as much as 90% compared with the level found in a similar study in 2006. Thats an unusually large drop, Plant says.
While the team cant be sure their results are due solely to Obama, they also showed that those with the lowest bias were likely to subconsciously associate black skin colour with political words such as government or president . This suggests that Obama was strongly on their mind, says Plant.
Drop in bias
Brian Nosek of the University of Virginia in Charlottesville, who runs a website that measures implicit bias using similar test, has also observed a small drop in bias in the 700,000 visitors to the site since January 2007, which might be explained by Obamas rise to popularity. However, his preliminary results suggest that change will be much slower coming than Plants results suggest.
Talking honestly
People now have the opportunity of expressing support for Obama every day, says Daniel Effron at Stanford University in California. Our research arouses the concern that people may now be more likely to raise negative views of African Americans. On the other hand, he says, it may just encourage people to talk more honestly about their feelings regarding race issues, which may not be such a bad thing.
Another part of the study suggests far more is at stake than the mere expression of views. The Obama effect may have a negative side. Just one week after Obama was elected president, participants were less ready to support policies designed to address racial inequality than they had been two weeks before the election. Huge obstacles
It could, of course, also be that Obamas success helps people to forget that a disproportionate number of black Americans still live in poverty and face huge obstacles when trying to overcome these circumstances. Barack Obamas family is such a salient image, we generalise it and fail to see the larger picture that theres injustice in every aspect of American life, says Cheryl Kaiser of the University of Washington in Seattle. Those trying to address issues of racial inequality need to constantly remind people of the inequalities that still exist to counteract the Obamas effect, she says.
Though Plants findings were more positive, she too warns against thinking that racism and racial inequalities are no longer a problem. The last thing I want is for people to think everythings solved.
These findings do not only apply to Obama, or even just to race. They should hold for any role model in any country. Theres no reason we wouldnt have seen the same effect on our views of women if Hillary Clinton or Sarah Palin had been elected, says Effron. So the election of a female leader might have a downside for other women.
Beyond race
We also dont yet know how long the Obama effect both its good side and its bad will last.Political sentiment is notoriously changeable: What if things begin to go wrong for Obama, and his popularity slumps?
And what if Americans become so familiar with having Obama as their president that they stop considering his race altogether? Over time he might become his own entity, says Plant. This might seem like the ultimate defeat for racism, but ignoring the race of certain select individuals a phenomenon that psychologists call subtyping also has an insidious side. We think it happens to help people preserve their beliefs, so they can still hold on to the previous stereotypes. That could turn out to be the cruellest of all the twists to the Obama effect.
1. How did Erin White feel upon seeing Barack Obamas victory in the election?
A) Excited. B) Victorious. C) Anxious. D) Relieved.
2. Before the election, Erin White has been haunted by the question of whether _____.
A) she could obtain her MBA degree
B) she could go as far as she wanted in life
C) she was overshadowed by her white peers
D) she was really an achiever as a student
3. What is the focus of Ashby Plants study?
A) Racist sentiments in America.
B) The power of role models.
C) Personality traits of successful blacks.
D) The dual character of African Americans.
4. In their experiments, Ray Friedman and his colleagues found that ______.
A) blacks and whites behaved differently during the election
B) whites attitude towards blacks has dramatically changed
C) Obamas election has eliminated the prejudice against blacks
D) Obamas success impacted blacks performance in language tests
5. What do Brian Noseks preliminary results suggest?
A) The change in bias against blacks is slow in coming.
B) Bias against blacks has experienced an unusual drop.
C) Website visitors opinions are far from being reliable.
D) Obamas popularity may decline as time passes by.
6. A negative side of the Obama effect is that ______.
A) more people have started to criticise President Obamas racial policies
B) relations between whites and African Americans may become tense again
C) people are now less ready to support policies addressing racial inequality
D) white people are likely to become more critical of African Americans
7. Cheryl Kaiser holds that people should be constantly reminded that ______.
A) Obamas success is sound proof of blacks potential
B) Obama is but a rare example of blacks excellence
C) racial inequality still persists in American society
D) blacks still face obstacles in political participation
8. According to Effron, if Hillary Clinton or Sarah Palin had been elected, there would also have been a negative effect on ______.
9. It is possible that the Obama effect will be short-lived if there is a change in peoples ______.
10. The worst possible aspect of the Obama effect is that people could ignore his race altogether and continue to hold on to their old racial ______.
1. D Relieved
2. B she could go as far as she wanted in life
3. B The power of role models
4. D Obamas success impacted blacks performance in language tests
5. A The change in bias against black is slow in coming
6. C people are now less ready to supportpolicies addressing racial inequality
7. C racial inequality still persists in American society
8. our views of women
9. political sentiment
10. stereotypes
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