大学英语四级阅读对很多学生来说并不算太难,所谓实践出真知,只有大家平时多加练习,掌握一定的方法,英语四级阅读还是可以取得高分的。下面小编就为同学们整理了大学英语四级阅读练习,一起来看看吧。
Classified advertising is that advertising which is grouped in certain sections of the paper and is thus distinguished from display advertising。 Such groupings as Help Wanted, Real Estate, Lost and Found are made, the rate charged being less than for display advertising。 Classified advertisements are a convenience to the reader and a saving to the advertiser。
The reader who is interested in a particular kind of advertisement finds all advertisements of that type grouped for him。 The advertisers may, on this account, use a very small advertisement if it were placed among larger advertisements in the paper。 It is evident that the reader approaches the classified advertisement in a different frame of mind from that in which he approaches the other advertisements in the paper。 He turns to a page of classified advertisements to search for the particular advertisement that will meet his needs。 As his attention is voluntary, the advertiser does not need to rely too much extent on display type to get the readers attention。 Formerly all classified advertisements were of the same size and did not have display type。 With the increase in the number of such advertisements, however, each advertiser within a certain group is competing with others in the same group for the readers attention。 In many cases, the result has been an increase in the size of the space used and the addition of headlines and pictures。 In that way, the classified advertisement has in reality advertisement。 This is particularly true of real estate advertising?
1。 All of the following facts are advantages of classified advertisement for advertisers EXCEPT that ____。
A) classified advertisement charges less money
B) it is easier to attract the attention of the target consumers
C) it provides more information for the readers
D) it does not have to rely too much on display type
2。 One of the examples given of types of classified advertisement is ____
A) houses for sale
B) people who are asking for help
C) people who are lost
D) job vacancies
3。 What sort of attitude do people have when they look at classified advertisement, according to the writer?
A) They are in the frame of mind to buy anything。
B) They are looking for something they need。
C) They feel lost because there are so many advertisements。
D) They feel the same as when they look at display advertisements。
4。According to the passage, in which way have the classified advertisements changed nowadays?
A) They depend more on display type。
B) More money is charged for them。
C) They are divided into more groups。
D) They are less formal。
5。Why have classified advertisements changed in appearance?
A) Because people no longer want headlines and pictures。
B) Because real estate advertising is particularly truthful now。
C) Because the increase in the number of such advertisements means they have to be small now。
D) Because there are more advertisements now and more competition among advertisers。
答案与解析:
1。 C
分类广告的优越性不包括为读者提供更多的信息。事实辨析题。从文中可看出,分类广告的优越性在于收费低、无需很多的展现形式,以及更易吸引对某类广告感兴趣的读者的注意力,因此A,B,D都正确。文中唯独没有提到C。
2。 A
房地产业就是分类广告的其中一块。细节题。本题考察对Real Estate的理解,它的意思是房地产,故选项A 正确。
3。 B
当读者看分类广告时,他们会搜索自己需要的信息。事实辨析题。从文中可知,读者在看分类广告时和看展示广告的注意力的模式是不一样的,他们会去浏览自己感兴趣的类别,查找所需信息。故选项B正确。
4。 A
根据文章,分类广告更多地依赖展现形式。推断题。文章最后指出,由于竞争的加剧,分类广告商们不得不用大标题和图片来吸引读者的注意力。故选项A正确。
5。 D
人可以貌相:智商高的人颜值通常也高 成功人士脸更宽
优步如何为自己提供政治导航
徐峥大片《港囧》上映一周票房稳居第一
Facebook新表情让你表达负面情绪
什么样的生活“足迹极小”?
突尼斯全国对话大会获2015年诺贝尔和平奖
多家机构被取消“环境影响评价”资质
牛仔裤在美失宠 瑜伽裤上位
中国铁路外交在拉丁美洲频繁受挫
中国企业瞄准澳洲农牧业,满足肉类等食品需求
太空影片《火星救援》领跑北美票房
马斯克大肆嘲讽苹果造车抱负
TPP变脸凸显希拉里信誉危机
中国互联网企业激战个人信用评分业务
下次想用OK时,试试mKay
牛津大学招生面试都问点啥?
双语盘点负能量流行语
三亚成立国内首支“旅游警察队伍”
秋天也是“打盹儿”的季节?
安格斯 迪顿获2015年诺贝尔经济学奖
喜爱苦味食物的人性格更阴暗
家里Wi-Fi信号差 可能是路由器惹的祸
领英员工可享 “无限假期”
屠呦呦家乡因其获诺贝尔奖成为旅游胜地
你的接吻方式暴露了什么?
澳政府发布难民抵澳生活指南
日本兴起“沉默咖啡馆”
“十三五”区域发展确定4+3布局
国产动画影片《小门神》定档元旦上映
夏季出生的孩子更健康
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |