Classified advertising is that advertising which is grouped in certain sections of the paper and is thus distinguished from display advertising. Such groupings as Help Wanted, Real Estate, Lost and Found are made, the rate charged being less than for display advertising. Classified advertisements are a convenience to the reader and a saving to the advertiser.
The reader who is interested in a particular kind of advertisement finds all advertisements of that type grouped for him. The advertisers may, on this account, use a very small advertisementif it were placed among larger advertisements in the paper. It is evident that the reader approaches the classified advertisement in a different frame of mind from that in which he approaches the other advertisements in the paper. He turns to a page of classified advertisements to search for the particular advertisement that will meet his needs. As his attention is voluntary, the advertiser does not need to rely too much extent on display type to get the readers attention. Formerly all classified advertisements were of the same size and did not have display type. With the increase in the number of such advertisements, however, each advertiser within a certain group is competing with others in the same group for the readers attention. In many cases, the result has been an increase in the size of the space used and the addition of headlines and pictures. In that way, the classified advertisement has in reality advertisement. This is particularly true of real estate advertising?
1. All of the following facts are advantages of classified advertisement for advertisers EXCEPT that ____.
A) classified advertisement charges less money
B) it is easier to attract the attention of the target consumers
C) it provides more information for the readers
D) it does not have to rely too much on display type
2. One of the examples given of types of classified advertisement is ____
A) houses for sale
B) people who are asking for help
C) people who are lost
D) job vacancies
3. What sort of attitude do people have when they look at classified advertisement, according to the writer?
A) They are in the frame of mind to buy anything.
B) They are looking for something they need.
C) They feel lost because there are so many advertisements.
D) They feel the same as when they look at display advertisements.
4.According to the passage, in which way have the classified advertisements changed nowadays?
A) They depend more on display type.
B) More money is charged for them.
C) They are divided into more groups.
D) They are less formal.
5.Why have classified advertisements changed in appearance?
A) Because people no longer want headlines and pictures.
B) Because real estate advertising is particularly truthful now.
C) Because the increase in the number of such advertisements means they have to be small now.
D) Because there are more advertisements now and more competition among advertisers.
2008年5月10日雅思考试预测——翡翠冰糖版
2008年6月28日雅思口语预测——网友版
2008年7月12日/24日/26日口语预测
考试大:2008年7月5日雅思口语预测(超详细)
2008年7月12日雅思口语考试全国预测
5月10日雅思作文预测
4月19日和24日雅思口语预测
2008年5月10号雅思听力预测版本号
烤鸭必读:6月14号雅思听力预测版本号
2008年4月雅思考试写作预测及近期真题
2008年8月21日雅思(ielts)考试全面重点预测试题
2008年5月31日雅思听力预测
2008年4月5日雅思考试口语话题名师预测
2008年4月12日雅思考试预测——翡翠冰糖版
2008年5月雅思写作预测
7月24日/26日雅思口语重点预测
2008年6月28日雅思听力预测
2008年6月21日雅思写作预测
2008年4月24日雅思考试预测——翡翠冰糖版
2008年6月5日雅思考试预测——翡翠冰糖版
难题破解:6月雅思写作题目精华预测
5月22日31日雅思口语真题预测
2008年6月雅思写作预测
2008年7月5日雅思考试预测——翡翠冰糖版
7.5雅思作文预测
2008年7月5日/12日雅思口语预测
2008年4月雅思写作预测
2008年8月16日雅思作文预测试题
2008年6月21日雅思考试预测——翡翠冰糖版
2008年3月8日翡翠冰糖雅思考试预测
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |