Passage three(Advertisers Perform a Useful Service to the Community)
Advertisers tend to think big and perhaps this is why theyre always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. Its iniquitous, they say, that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why dont they stop advertising and reduce the price of their goods? After all, its the consumer who pays
The poor old consumer! Hed have to pay a great deal more if advertising didnt create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustnt forget is the small ads. which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the hatch, match and dispatch column but by far the most fascinating section is the personal or agony column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. Its the best advertisement for advertising there is!
1. What is main idea of this passage?
A. Advertisement.
B. The benefits of advertisement.
C. Advertisers perform a useful service to communities.
D. The costs of advertisement.
2. The attitude of the author toward advertisers is
A. appreciative.
B. trustworthy.
C. critical.
D. dissatisfactory.
3. Why do the critics criticize advertisers?
A. Because advertisers often brag.
B. Because critics think advertisement is a waste of money.
C. Because customers are encouraged to buy more than necessary.
D. Because customers pay more.
4. Which of the following is Not True?
A. Advertisement makes contribution to our pockets and we may know everything.
B. We can buy what we want.
C. Good quality products dont need to be advertised.
D. Advertisement makes our life colorful.
5. The passage is
A. Narration.
B. Description.
C. Criticism.
D. Argumentation.
2017届高考英语一轮复习方案精品课件:第11讲 Unit 2《Sports events》(牛津译林版必修4)
2017年普通高考英语科单项填空重难点讲解
2017年普通高考英语科语法知识网络 专题05动词和动词短语
2017届高考英语一轮复习方案精品课件:第7讲 Unit7 《The Sea》 (北师大版必修3)
高中英语绝佳复习备考资料解码书面表达:说明文
2017年普通高考英语科语法知识网络 专题11状语从句
2017年普通高考英语科语法知识网络 专题14省略句
2017年普通高考英语科语法知识网络 专题09句子的种类
高中英语绝佳复习备考资料小结:单项选择题常见问题与解决方法
河北省2011届高考英语复习指导:弄清定状语 读懂长短句
2017年高考英语试题分项版解析Ⅰ专题12 特殊句式(教师版)
2017届高考英语一轮复习方案精品课件:第5讲 Unit 5《Rhythm》(北师大版必修2)
2017年普通高考英语科语法知识网络 专题01冠词
高中英语绝佳复习备考资料问题二:完形填空-作者意图判断错误
2017届高考英语一轮复习方案精品课件:第9讲 Unit 3《Back to the past》(牛津译林版必修3)
2017届高考英语一轮复习方案精品课件:第5讲 Unit 2《Wish you were here》(牛津译林版必修2)
2017年高考英语试题分项版解析Ⅱ专题02 夹叙夹议完形填空(教师版)
2017年普通高考英语科语法知识网络 专题13强调句
2017年高考英语试题分项版解析Ⅰ专题11 名词性从句(学生版)
高中英语绝佳复习备考资料问题六:完形填空-常用词语辨析错误
2017年普通高考英语科语法知识网络 专题04形容词和副词
河北省2011届高考英语复习指导:记牢10个长句,熟练掌握英语单词700个
2017届高考英语一轮复习方案精品课件:第7讲 Unit1《The world of our senses》(牛津译林版必修3)
2017年普通高考英语科语法知识网络 专题12定语从句
2017年普通高考英语科语法知识网络 专题07非谓语动词
2017年高考英语试题分项版解析Ⅱ专题01 记叙文完形填空(教师版)
2017届高考英语一轮复习方案精品课件:第9讲 Unit 9《 Wheels》 (北师大版必修3)
2017年高考英语试题分项版解析Ⅰ专题13 交际用语(教师版)
高中英语绝佳复习备考资料第三节 完形填空题常见问题与解决方法
高中英语绝佳复习备考资料问题九:听力题忽略关键词,全盘皆输
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |