Passage 1
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecuerestaurant, and then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks sticking to their routine. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success untilthey met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milk shake-mixing machines. He quickly saw the unique appeal of the brothers fast-food restaurants and bought the right to franchiseother copies of their restaurants. The agreement struck included the right to duplicate the menu. The equipment, even their red and white buildings with the golden arches.
Today McDonalds is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen-cent hamburgers. In 1976, McDonalds had over $ 1 billion in total sales. Its first twenty-two years is one of the most incredible success stories in modern American business history.
英语四级学习方法指导:四大逻辑关系之对比转折关系
名师考试方法精讲之四十七:四级备考各阶段注意要点
名师考试方法精讲之十一:高手背单词经验
名师考试方法精讲之十二:英语考级应试策略谈
名师考试方法精讲之二十八:应试学习技巧
考友经验秘传:备考英语四级关键要靠执着
名师考试方法精讲之十九:浅谈阅读
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名师指点:大学英语四级开始如何备考
名师考试方法精讲之十七:边听边记提高英语四级分
名师考试方法精讲之四十:大学英语四级学习方法
名师考试方法精讲之二十九:英语四级听力调整心态重要
大学英语四级学习方法:四级完全高效手册
名师考试方法精讲之三十七:怎么样提高四级写作水平
名师考试方法精讲之十八:浅谈四级作文
英语四级学习方法指导:四大逻辑关系之因果关系
英语四级66分经验分享
名师备课大学四级英语经验精讲:48听力高分策略
名师考试方法精讲之十四:四级考试十点注意
名师考试方法精讲之四十二:四级阅读题如何得高分
名师考试方法精讲之二十三:简短回答题突破经验
名师指导:大一新生怎么样应对英语四级考试
名师考试方法精讲之二十五:四级考试阅读突破经验
名师考试方法精讲之十五:快速阅读方法
名师考试方法精讲之六:详解翻译
名师考试方法精讲之四十一:英语四级考试备考
名师考试方法精讲之五:英语四级冲刺方法
名师考试方法精讲之四:考试做题窍门
名师考试方法精讲之十三:英语四级过关绝招
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