Maintaining internal E-mail systems has long been the bane of the university information-technology director. Servers are unwieldy and unreliable, and in the past several years, the number of student complaints has grown exponentially as forward-moving providers like YahooMail, Hotmail, and Gmail have increased expectations of what E-mail should offer. The solution for a number of colleges has been to wave the white flag and outsource E-mail hosting to the experts.
Microsoft, which owns Hotmail, and Google are the biggest players in the educational E-mail hosting market. Along with the neat-o peripheral gizmos like messaging, calendars, and collaboration tools, the outsourced systems are more stable, have better spam filters, and provide much more storage space than the typical universitys in-house system. At the University of Pennsylvania, its old E-mail service gave students 60 megabytes of storage, just 3 percent of the 2 gigabytes Windows Live now provides. In return, Google and Microsoft get almost nothing, at least monetarily and in the short term. Microsofts Windows Live @ edu and the Google Apps Education Edition are free of charge for schools. Eliminating another source of revenue, the two tech giants stripped their respective services of advertising in an effort to accommodate educators concerns. Microsoft breaks even on the venture , while Google, which makes almost all its money through advertising, runs at a loss.
But what money they dont make at the moment will the companies hope pay great dividends in the form of lifelong users in the future, says Googles Jeff Kelter. As quickly as they shuffle out of commencement, graduates see their E-mail transition to the traditional ad-based formats of Gmail and Hotmail. And unlike before, when universities couldnt afford to host thousands of alumni, Google and Microsoft can maintain every account indefinitely, retaining customers as long as customers still want them.
Not all schools are ready to outsource their tech dirty work, with privacy and security topping the list of concerns. Critics worry that by handing over the responsibility of E-mail hosting, colleges also relinquish the freedom to keep the information safe in the best way they see fit. Even in the corporate world, there is great skepticism of consumer technologies like Google Apps. Yet most university IT managers agree that outsiders would do a better job protecting individual E-mail from viruses and spam than their own small operations, and strong word-of-mouth praise has done wonders to supplement the almost nonexistent marketing budgets for these Microsoft and Google projects.
The price tag or lack of one isnt a bad sales pitch either. Ramin Sedehi, the vice dean for finance and administration at Penn, says 30 percent of Penns students already forward their messages to outside clients, and he predicts universities will eventually be out of the E-mail hosting business altogether. Ball State University and the Indiana University Alumni Association are now on Windows Live, and Arizona State University switched to Google Apps in October 2006, already converting at least 40,000 of its 65,000 students to the new system. Penn State University and California Polytechnic State University, to name two, have been in talks, while other schools are watching and waiting.
天文学家发现宇宙最早恒星
上海电影节 开放市场浪潮中保护本土电影
新版十元美钞将印女性头像
九岁男孩给各国领导人写信 朝鲜回信
伊丽莎白女王被机器人逗乐 露童真笑容
《侏罗纪世界》向前作致敬的9个细节
紧身牛仔裤可致神经损伤
居然不要钱 微软发布安卓版Office
阿拉木图能力压北京赢得冬奥会主办权吗
囧研究:教师对胖学生心存偏见
牛市驱动的中概股回归潮
英国将向中国提供公共项目融资建议
咖啡理发店 打破美食美发界限
昆仑万维入股英国P2P平台LendInvest
苹果因泰勒·斯威夫特改变音乐版税政策
“毕剩客”何去何从
俄罗斯地铁赠湿巾风扇消暑
软银 阿里巴巴 富士康将合资推机器人
奇虎360再掀中企美国退市潮
使用防晒霜导致精子数量下降
父亲节赞颂单亲妈妈,煽情广告惹非议
你所不知道新蜘蛛侠Tom Holland的5件事
让小画廊挤破头的瑞士巴塞尔艺术展
股市联通机制须证明自身价值
外国基金公司寻求与中国互联网公司合作
选美新玩法:锁骨放鸡蛋,反手摸肚脐
广告科技公司Celtra向移动广告借东风
清华大学与华盛顿大学在西雅图合作办学
莫斯科流浪汉的生财之道
女足世界杯魅力持续升温
| 不限 |
| 英语教案 |
| 英语课件 |
| 英语试题 |
| 不限 |
| 不限 |
| 上册 |
| 下册 |
| 不限 |