Discoveries in science and technology are thought by untaught minds to come in blinding flashes or as the result of dramatic accidents. Sir Alexander Fleming did not, as legend would have it, look at the mold on a piece of cheese and get the idea for penicillin there and then. He experimented with antibacterial substances for nine years before he made his discovery. Inventions and innovations almost always come out of laborious trial and error. Innovation is like soccer; even the best players miss the goal and have their shots blocked much more frequently than they score.
The point is that the players who score most are the ones who take the most shots at the goal and so it goes with innovation in any field of activity. The prime difference between innovators and others is one of approach. Everybody gets ideas, but innovators work consciously on theirs, and they follow them through until they prove practicable or otherwise. What ordinary people see as fanciful abstractions, professional innovators see as solid possibilities.
Creative thinking may mean simply the realization that theres no particular virtue in doing things the way they have always been done, wrote Rudolph Flesch, a language authority. This accounts for our reaction to seemingly simple innovations like plastic garbage bags and suitcases on wheels that make life more convenient: How come nobody thought of that before?
The creative approach begins with the proposition that nothing is as it appears. Innovators will not accept that there is only one way to do anything. Faced with getting from A to B, the average person will automatically set out on the best-known and apparently simplest route. The innovator will search for alternate courses, which may prove easier in the long run and are bound to be more interesting and challenging even if they lead to dead ends.
Highly creative individuals really do march to a different drummer.
新概念英语第二册英音版 39-Am I All Right
新概念英语第二册英音版 25-Do the English Speak English
新概念英语第二册英音版 14-Do You Speak English
新概念英语第一册英音版 137&138-A Pleasant Dream
新概念英语第二册英音版 19-Sold Out
新概念英语第二册英音版 10-Not for Jazz
新概念英语第一册英音版 135&136-The Latest Report
新概念英语第二册英音版 43-Over the South Pole
新概念英语第二册英音版 36-Across the Channel
新概念英语第二册英音版 27-A Wet Night
新概念英语第二册英音版 31-Success Story
新概念英语第二册英音版 21-Mad or Not
新概念英语第二册英音版 33-Out of the Darkness
新概念英语第二册英音版 01-A Private Conversation
新概念英语第二册英音版 22-A Glass Envelope
新概念英语第二册英音版 41-Do You Call That a Hat
新概念英语第二册英音版 24-It Could be Worse
新概念英语第二册英音版 29-Taxi
新概念英语第二册英音版 04-An Exciting Trip
新概念英语第二册英音版 08-The Best and the Worst
新概念英语第二册英音版 12-Goodbye and Good Luck
新概念英语第二册英音版 13-The Greenwood Boys
新概念英语第一册英音版 143&144-A Walk Through the Woods
新概念英语第二册英音版 40-Food and Talk
新概念英语第二册英音版 02-Breakfast or Lunch
新概念英语第二册英音版 26-The Best Art Critics
新概念英语第二册英音版 23-A New House
新概念英语第二册英音版 16-A Polite Request
新概念英语第二册英音版 37-The Olympic Games
新概念英语第二册英音版 35-Stop Thief
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