83. The following appeared as part of an article on trends in television.
A recent study of viewers attitudes toward prime-time television programs shows that many of the programs that were judged by their viewers to be of high quality appeared on television networks, and that, on commercial television, the most popular shows are typically sponsored by the best-selling products. Thus, it follows that businesses who use commercial television to promote their products will achieve the greatest advertising success by sponsoring only highly-rated programs―and, ideally, programs resembling the highly-rated noncommercial programs on public channels as much as possible.
Discuss how well reasoned... etc.
This article concludes that businesses using commercial television to promote their products will achieve the greatest advertising success by sponsoring only highly-rated programs―preferably, programs resembling the highly-rated non-commercial programs on public channels. Supporting this claim is a recent study indicating that many programs judged by viewers to be high in quality appeared on noncommercial networks, and that the most popular shows on commercial television are typically sponsored by the best-selling products. This argument is weak because it depends on three questionable assumptions.
The first of these assumptions is that noncommercial public television programs judged by viewers to be high in quality are also popular. However, the study cited by the author concerns viewer attitudes about the high quality of programs on noncommercial public television, not about their popularity. A program might rate highly as to quality but not in terms of popularity. Thus, the author unfairly assumes that highly-rated public television programs are necessarily widely viewed, or popular.
The argument also assumes that programs resembling popular non-commercial programs will also be popular on commercial television. However, the audiences for the two types of programs differ significantly in their tastes. For example, a symphony series may be popular on public television but not as a prime-time network show, because public-television viewers tend to be more interested than commercial-television viewers in the arts and higher culture. Thus, a popular program in one venue may be decidedly unpopular in the other.
A third assumption is that products become best-sellers as a result of their being advertised on popular programs. While this may be true in some cases, it is equally possible that only companies with products that are already best-sellers can afford the higher ad rates that popular shows demand. Accordingly, a lesser-known product from a company on a smaller budget might be better off running repeated―but less expensive―ads on less popular shows than by running just one or two costly ads on a top-rated show.
In conclusion, the results of the cited study do not support the authors conclusion. To better evaluate the argument, we need to know the intended meaning of the phrase highly-rated. To strengthen the argument, the author must limit his conclusion by acknowledging that popularity in public television might not translate to popularity in commercial television, and that the best advertising strategy for companies with best-selling products may not be feasible for other businesses.
仁爱版英语八上《Unit 2 Keeping Healthy》word教案
仁爱版英语七上《Topic 2 Where are you from》word教案
仁爱版英语八上《Topic 3 The students used live models, didn’t they》word教案4篇
仁爱版七上Unit1《Topic 3 What class are you in》word教案C
仁爱版七上Unit1《Topic 3 What class are you in》word教案B
湘教版九年级上宾语从句专项练习题及答案(二)
2013秋仁爱版八上《Topic 2 I must ask him to give up smoking》(SectionD)word学案
2013秋仁爱版八上《Topic 2 I am sure there are no UFOs》(SectionC)word学案
仁爱版英语八上《Unit 1 Sports and Games》word教案
2013秋仁爱版八上《Topic 2 What sweet music》(SectionA)word学案
2013秋仁爱版八上《Topic 2 I must ask him to give up smoking》(SectionB)word学案
仁爱版七上Unit1《Topic 2 Where are you from》word教案C
仁爱版英语七上《Topic 3 Would you like something to drink》word教案4篇
仁爱版七上Unit1《Topic 2 Where are you from》word教案设计
仁爱版七上Unit1《Topic 3 What class are you in》word教案D
2013秋仁爱版八上《Topic 2 I am sure there are no UFOs》(SectionA)word学案
仁爱版英语七上《Topic 2 What does your mother do》word学案
仁爱版七上Unit1《Topic 3 What class are you in》word教案
2013秋仁爱版八上《Topic 2 I must ask him to give up smoking》word教案
2013秋仁爱版八上《Topic 2 I must ask him to give up smoking》word学案
仁爱版七上Unit1《Topic 2 Where are you from》word教案B
仁爱版英语七上《Topic 3 We want to go to the zoo》word教案4篇
仁爱版英语七上《Topic 1 Do you have a pen pal》word教案4篇
仁爱版英语七上《Topic 1 How much is it》word教案4篇
湘教版九年级上《连词组句专项》练习题
仁爱版英语八上《Topic 3 What were you doing from seven to nine yesterday》word教案5篇
仁爱版英语七上《Unit 4 Having fun》word教案
湘教版英语七年级Unit 1 湘教版
2013秋仁爱版八上《Topic 2 I must ask him to give up smoking》(SectionC)word学案
仁爱版英语七上《Topic 2 What does she look like》word教案5篇
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |