17. The following appeared in an article in a consumer-products magazine.
Two of todays best-selling brands of full-strength prescription medication for the relief of excess stomach acid, Acid-Ease and Pepticaid, are now available in milder nonprescription forms. Doctors have written 76 million more prescriptions for full-strength Acid-Ease than for full-strength Pepticaid. So people who need an effective but milder nonprescription medication for the relief of excess stomach acid should choose Acid-Ease.
Discuss how well reasoned... etc.
This ad recommends non-prescription Acid-Ease over non-prescription Pepticaid for relief of excess stomach acid. The only reason offered is that doctors have written 76 million more prescriptions for the full-strength prescription form of Acid-Ease than for full-strength Pepticaid. While this reason is relevant, and provides some grounds for preferring Acid-Ease over Pepticaid, it is insufficient as it stands because it depends on three unwarranted assumptions.
The first assumption is that the prescription form of Acid-Ease is more popular among doctors. But this might not be the case, even though doctors have written 76 million more prescriptions for Acid-Ease. Acid-Ease may have been available for several more years than Pepticaid; and in the years when both products were available, Pepticaid might have actually been prescribed more often than Acid-Ease.
The second assumption is that doctors prefer the prescription form of Acid-Ease for the reason that it is in fact more effective at relieving excess stomach acid. However, doctors may have preferred Acid-Ease for reasons other than its effectiveness. Perhaps Acid-Ease is produced by a larger, more familiar drug company or by one that distributes more free samples. For that matter, the medical community may have simply been mistaken in thinking that Acid-Ease was more effective. In short, the number of prescriptions by itself is not conclusive as to whether one product is actually better than another.
The third assumption is that the milder non-prescription forms of Acid-Ease and Pepticaid will be analogous to the full-strength prescription forms of each. But this might not be the case. Suppose for the moment that the greater effectiveness of prescription Acid-Ease has been established; even so, the non-prescription form might not measure up to non-prescription Pepticaid. This fact must be established independently.
In conclusion, this ad does not provide enough support for its recommending non-prescription Acid-Ease over non-prescription Pepticaid. To strengthen its argument, the promoter of Acid-Ease would have to show that the comparison between the number of prescriptions is based on the same time period; its effectiveness is the main reason more doctors have prescribed it, and the comparative effectiveness of the two non-prescription forms is analogous to that of the prescription forms.
雅思写作范文:政府是否该纠正广告错误
雅思写作范文:环保问题
雅思写作评分标准:Cohesive Device
雅思议论文写作论据:Pocket Money
雅思写作论点分析:肉体和灵魂
雅思写作参考范文:人人都有赚大钱的本事吗?
雅思写作素材:名言及谚语
雅思8分范文欣赏:揭开写作高分的神秘面纱
雅思写作句型练习:S+LV+A(下)
雅思写作重点词汇:环保类
雅思写作环保话题必备词组
雅思大作文练习题目4道
雅思议论文写作论据:Cloning Technology
雅思写作句型练习:S+V+O2+O1(下)
雅思议论文写作论据:Bikes
雅思写作高频连接词整理
雅思写作句型练习:简单句(上)
雅思议论文写作论据:freshman's Problems
雅思写作论点分析:科技和经济
雅思写作论点分析:文化和道德
雅思写作素材:城市扩张相关介绍
雅思写作范文:税收的作用
樊黎明:A类雅思地图题写作攻略
雅思写作句型练习:S+LV+A(上)
雅思表格图写作策略讲解
雅思大作文写作题目盘点
雅思写作考试常用警句整理
雅思写作重点词汇总结:文化类
雅思写作必须掌握的十类关联词
雅思写作参考范文:双赢或双输的体育运动
| 不限 |
| 英语教案 |
| 英语课件 |
| 英语试题 |
| 不限 |
| 不限 |
| 上册 |
| 下册 |
| 不限 |