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GMAT考试写作指导：Issue写作范文二八

　　28. This argument is untenable for two reasons. First, the claim that high-quality ads

　　are used to promote tow-quality products is unsupported empirically and by common

　　sense. Second, undue attention by schools to consumerism is unnecessary and

　　inappropriate, especially for younger students.

　　Regarding the first reason, empirical evidence does not suggest that high-quality

　　advertising is used to promote low-quality products. To the contrary, companies that

　　produce low-quality products seem to resort to low-budget, poor-quality ads, especially

　　in broadcast media. Firms that take pride in the quality of their products are far more

　　likely also to produce ads they can be proud of. Furthermore, high-quality products are

　　more likely to succeed in the marketplace and thereby generate the revenues needed to

　　ensure high production value in advertising.

　　As for the second reason, it is not the job of our schools to breed legions of smart

　　shoppers. Teachers should devote class time to examining the market place of ideas, no

　　that of consumer goods and services, which students spend sufficient time examining

　　outside the classroom. Admittedly consumerism and advertising may be appropriate

　　topics for college-level marketing and psychology courses. However, undue focus on

　　media and materialism may give younger students a distortedly harrow view of the

　　world as little more than a flea market. Additionally, revealing the deceptive side of the

　　advertising business may breed unhealthy cynicism among youngsters, who need

　　positive messages, not negative ones, during their formative years.

　　In sum, the premise that high-quality ads tout low-quality products is specious at

　　best; in any event, for schools to provide extensive training in consumerism would be to

　　assign them an inappropriate role and to foster in impressionable minds a distortedly

　　narrow and unhealthy view of the world.

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