37. The author rejects the claim that the loud engine noise of American-made
Motorcycle X appeals to the manufacturers customers and explains why they are not
attracted to quieter, foreign-made imitations. The authors rejection is based on two
reasons. First, the author points out that foreign cars tend to be quieter than similar
American-made cars, yet they sell just as well. Secondly, the author claims that ads for
Motorcycle X do not emphasize its engine noise; instead, the ads highlight its durability
and sleek lines, and employ voice-overs of rock music rather than engine roar. In my
view, these reasons do not establish that the quieter engines of the foreign imitations fail
to account for their lack of appeal.
To begin with, the first reason rests on the assumption that what automobile
customers find appealing is analogous to what motorcycle customers find appealing.
This assumption is weak, since although there are points of comparison between
automobiles and motorcycles, there are many dissimilarities as well. For example,
headroom, smooth ride, and quiet engines are usually desirable qualities in a car.
However, headroom is not a consideration for motorcycle customers; and many
motorcycle riders specifically want an exciting, challenging ride, not a smooth one. The
same may be true of engine noise; it is possible that motorcyclists like what loud engine
noise adds to the experience of motorcycle riding.
The authors second reason is also problematic. Although the engine noise of
Motorcycle X is not explicitly touted in advertisements, it does not necessarily follow
that engine noise is not an important selling feature. Because Motorcycle X has been
manufactured in the U.S. for over 70 years, its reputation for engine noise is probably
already well known and need not be advertised. Moreover, the advertisers might use
rock music on Motorcycle X ad soundtracks for the specific purpose of suggesting, or
even simulating, its loud engine noise.
In conclusion, this author has not provided convincing reasons for rejecting the
claim that quieter engines make foreign-made motorcycles less popular. The authors
analogy involving foreign car sales is weak, and the claim about Motorcycle X
advertisements misses the purpose of including rock music in the ads.
美文:爱的奇迹
铅笔与橡皮的的故事
浪漫英文情书精选:Starting Over Again重新来过
精选英语美文阅读:爱他就把他留下来 (双语)
浪漫英文情书精选:Be In My Heart在我心中
献给女性:如果生命可以重来
双语美文:I Wish I Could believe
精美散文:我就是我
精美散文:感悟幸福
双语美文:在思考中成长
啊,我讨厌英语 Gullia Oops Jaime Pas Langlais 这首歌是不是也唱出你的心声了
浪漫英文情书精选:My One And Only我的唯一
Love Your Life 热爱生活
精选英语美文阅读:这些美好不会消逝
精选英语美文阅读:在你的镜头前,我总是很美
席慕容诗一首:青春 英汉对照
精选英语美文阅读:无雨的梅雨天 (双语)
浪漫英文情书精选:I'll Be Waiting我会等你
浪漫英文情书精选:True Love Of My Life我的真爱
双语散文:桐花半亩 静销一庭愁雨
精选英语美文阅读:朋友的祈祷
精选英语散文欣赏:爱的限度就是无限度地去爱
英文《小王子》温情语录
精选英文情诗:请允许我成为你的夏季
双语散文: Optimism and Pessimistic
浪漫英文情书精选:My Love Will Reach Any Distance爱无边
精选英语美文阅读:公务员的无助
精选英语美文阅读:木鱼声声
2011年商务英语BEC初级口语词汇详解(29)
精美散文:27岁的人生
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |