GMAT新黄金80题及范文(九)

　　34. The following appeared as part of a plan proposed by an executive of the Easy Credit Company to the president.

　　The Easy Credit Company would gain an advantage over competing credit card services if we were to donate a portion of the proceeds from the use of our cards to a well-known environmental organization in exchange for the use of its symbol or logo on our card. Since a recent poll shows that a large percentage of the public is concerned about environmental issues, this policy would attract new customers, increase use among existing customers, and enable us to charge interest rates that are higher than the lowest ones available.

　　Easy信贷公司的一个经营主管向董事长提交的一份计划：

　　如果我们将信用卡所得的利润中的一部分捐给一个知名的环保组织换取在我们的信用卡上使用他们的标识的权利，Easy信贷公司将在信用卡服务的竞争中得到很大好处。由于最近的民调显示，很多人都关心环境问题，这一计划将吸引新顾客，提高现有顾客的使用量，并使我们得到比最低利润率要高的利润率。

　　1环保组织所提供的标识所关心的方面和民众所关心的方面可能不一致

　　2关心环保问题不意味着他们就一定会采取一些具体的措施象是在这个例子里面购买这个公司的产品

　　The author assumes that the publics concern about environmental issues will result in its taking steps to do something about the problem-in this case, to use the Easy Credit Company credit card.

　　3权衡了额外付出的成本和收益之后并不一定值得这么做.

　　1， 首先，关心环境的人，不一定是使用信用卡的。第二，关心环境问题的人，关心的issues不一定与该组织的相同。

　　2， 因果关系不明确：不一定人们关心环保就一定用使用信用卡的方式来表达。因为More often，人们可能采取更加直接的方式，比如直接donate money to the environmental organization.

　　3， 另外，利润率关系到收入和支出，很可能两个比较收入小于支出。

　　In this argument the author concludes that the Easy Credit Company would gain several advantages over its competitors by donating a portion of its profits to a well-known environmental organization in exchange for the use of the organizations logo on their credit card. The author reaches this conclusion on the basis of a recent poll that shows widespread public concern about environmental issues. Among the advantages of this policy, the author foresees an increase in credit card use by existing customers, the ability to charge higher interest rates, and the ability to attract new customers. While the authors argument has some merit, it suffers from two critical problems.

　　To begin with, the author assumes that the environmental organization whose logo is sought is concerned with the same environmental issues about which the poll shows widespread concern. However, the author provides no evidence that this is the case. It is possible that very few credit-card users are concerned about the issues that are the organizations areas of concern; if so, then it is unlikely that the organizations logo would attract much business for the Easy Credit Company.

　　Next, the author assumes that the publics concern about environmental issues will result in its taking steps to do something about the problem―in this case, to use the Easy Credit Company credit card. This assumption is unsupported and runs contrary to experience. Also, it is more reasonable to assume that people who are concerned about a particular cause will choose a more direct means of expressing their concern.

　　In conclusion, the authors argument is unconvincing as it stands. To strengthen the argument, the author must show a positive link between the environmental issues about which the public has expressed concern and the issues with which this particular environmental organization is concerned. In addition, the author must provide evidence to support the assumption that concern about a problem will cause people to do something about the problem.

　　35. The following appeared as part of a recommendation from the financial planning office to the administration of Fern Valley University.

　　In the past few years, Fern Valley University has suffered from a decline in both enrollments and admissions applications. The reason can be discovered from our students, who most often cite poor teaching and inadequate library resources as their chief sources of dissatisfaction with Fern Valley. Therefore, in order to increase the number of students attending our university, and hence to regain our position as the most prestigious university in the greater Fern Valley metropolitan area, it is necessary to initiate a fund-raising campaign among the alumni that will enable us to expand the range of subjects we teach and to increase the size of our library facilities.

　　Discuss how well reasoned... etc.

　　财政计划办公室给Fem Valley大学的建议书：

　　在过去的几年里，Fem Valley大学经受了入学人数和入学申请的双重下降。原因可以从我们的学生那里找到，他们经常将低劣的教学和不适当的图书馆资源作为他们对学校的主要不满之处。因此，为了提高想加入我们学校的学生数，从而重新获得我们在大Fem Valley地区的最有声望的大学的地位，在校友中发动一个基金募集计划使我们能扩展教学科目改善图书馆的设备是十分必要的。

　　1， 增加教学科目和图书馆的型号并不一定就能使学生变得满意因为他们可能并不是对教学和图书馆的这两个方面感到不满

　　2， 入学人数和入学申请的下降可能是因为整个外部环境导致的而不是学校自己的问题

　　3， 没有提供学生对教学质量和图书馆不满意的具体证据.

　　4， 调查的本身就值得怀疑.

　　ability attract customer merit alleviate inadequate unfavorable economical conditions hearsay rumour scant anecdotal evidence

　　The financial-planning office at Fern Valley University concludes that it is necessary to initiate a fund-raising campaign among alumni that will enable the university to expand the range of subjects it offers and increase the size of its library facilities. Its argument is based on a five-year decline in enrollments and admission applications together with the claim that students cite poor teaching and inadequate library resources as their chief sources of dissatisfaction with Fern Valley. The conclusion of the financial-planning office is not strongly supported by the reasons given.

　　To begin with, this argument depends on the assumption that providing a greater range of subjects and a larger library will alleviate the students chief sources of dissatisfaction. However, the students have not complained about inadequate course offerings or about the size of the library; their complaint is that the existing courses are poorly taught and that library resources are inadequate. Offering more kinds of classes does not improve teaching quality, and increasing a librarys size does nothing to enhance its holdings, or resources. Accordingly, the recommendation does not bear directly on the problem as stated.

　　Secondly, the proposal unfairly assumes that the recent enrollment and application decline was caused by poor teaching and inadequate library resources. It is equally possible that all colleges, regardless of teaching quality and library resources, have experienced similar declines. These declines may have been due to unrelated factors, such as unfavorable economic conditions, or an increase in high-paying computer jobs not requiring a college education.

　　Thirdly, the author provides no support for the claim that students are dissatisfied with the teaching and library resources at Fern Valley. It is possible that the claim is based on hearsay or on scant anecdotal evidence. Without more information about the basis of the claim, we cannot be sure that the financial-planning office is addressing the real problems.

　　In conclusion, the advice of the financial planning office is not well supported. To strengthen the argument, the planning office must provide evidence that students are dissatisfied with the range of subjects and with the librarys size, and that this dissatisfaction is the cause of the recent decline in enrollment and the number of admission applications. To better assess the argument as it stands, we would need to know whether the students attitudes were measured in a reliable, scientific manner.

　　38. The following appeared in the editorial section of a campus newspaper.

　　Because occupancy rates for campus housing fell during the last academic year, so did housing revenues. To solve the problem, campus housing officials should reduce the number of available housing units, thereby increasing the occupancy rates. Also, to keep students from choosing to live off-campus, housing officials should lower the rents, thereby increasing demand.

　　校园报纸的社论：

　　因为校园住宅的使用率在过去的学年中下降了，住宅收入也下降了。为了解决这个问题，校园住宅办公室应该减少可使用的住宅单元，从而增加使用率。同样的，为了不让学生选择住在校外，住宅办公室应该降低租金来扩大需求。

　　1， 入住率低可能是因为学生人数减少等原因造成的

　　2， 同时减少供给和降低房费可能会抵消入住率提高而带来的收入提高效应而有余

　　3， 就算不会完全抵消仍然有其他原因影响收入例如说学生进入后的维修等等。

　　boosting rental maintenance oppressive seriousness trivailize

　　1， 忽略他因：单纯地说问题所在是rent. 但实际上可能有很多其他的因素：房子的condition, security, cleaning service，noisy surroundings等等。

　　2， 过去不能推广到未来：很可能变化了――比如enrollments of students have sharply increased。所以，很可能减少available的数量可能不是合适的做法。

　　3， 减少提供的房子，降低房租，很可能导致收入下降。

　　The author of this article argues that, to reverse declining revenues from campus housing rentals, campus housing officials should decrease the number of available housing units and reduce rent prices on the units. The authors line of reasoning is that fewer available units will limit supply while lower rents will increase demand, thereby improving overall occupancy rates, and that the resulting increase in occupancy rates will, in turn, boost revenues for the campus. This reasoning is unconvincing for several reasons.

　　To begin with, the author assumes that boosting occupancy rates will improve revenues. All other factors remaining unchanged, this would be the case. However, the author proposes reducing both the supply of units and their rental prices. Both of these actions would tend to reduce revenues. The author provides no evidence that the revenue-enhancing effect of a higher occupancy rate will exceed the revenue-decreasing effect of reduced supply and price. Without such evidence, the argument is unconvincing.

　　Secondly, the author assumes that lowering rents will lead to higher revenues by increasing demand. However, it is possible that demand would decrease, depending on the extent of the rent reduction as well as other factors―such as overall enrollment and the supply and relative cost of off-campus housing. Moreover, even if demand increases by lowering rents, revenues will not necessarily increase as a result. Other factors, such as maintenance and other costs of providing campus housing units and the reduced supply of rental units might contribute to a net decrease in revenue.

　　Thirdly, in asserting that lowering rental rates will increase demand, the author assumes that current rental rates are causing low demand. However, low demand for student housing could be a function of other factors. For instance, the student housing units may be old and poorly maintained. Perhaps students find the campus housing rules oppressive, and therefore prefer to live off-campus; or perhaps enrollments are down generally, affecting campus housing occupancy.

　　In conclusion, the author of this editorial has not argued effectively for a decrease in the number of available campus housing units and a reduction in rental rates for those units. To strengthen the argument, the author must show that a rent reduction will actually increase demand, and that the revenue-enhancing effect of greater demand will outweigh the revenue-reducing effect of a smaller supply and of lower rental rates.

　　39. The following appeared in an Avia Airlines departmental memorandum.

　　On average, 9 out of every 1,000 passengers who traveled on Avia Airlines last year filed a complaint about our baggage-handling procedures. This means that although some 1 percent of our passengers were unhappy with those procedures, the overwhelming majority were quite satisfied with them; thus it would appear that a review of the procedures is not important to our goal of maintaining or increasing the number of Avias passengers.

　　Avia航空的部门备忘录：

　　平均地，去年乘坐Avia的1000个乘客中有9个针对我们的行李处理流程写了投诉信。这说明虽然有大约1%的乘客对这一流程表示不满，乘客的主体对它还是满意的。所以对流程的重新审查对我们要保持和提高Avia的乘客数这一目标不是很重要的。

　　1去年是这样今年呢以后呢?

　　2很有可能是乘客对服务不满意却没时间正式申诉

　　3和别的航空公司比较如何seriousness trivailize

　　1， 没有complaint不代表没有不满。

　　2， 没有跟其他公司对比，同时并不知道总数。

　　The conclusion in this Avia Airlines memorandum is that a review of the airlines baggage-handling procedures will not further its goal of maintaining or increasing the number of Avia passengers. The authors line of reasoning is that the great majority of Avia passengers are happy with baggage handling at the airline because only one percent of passengers who traveled on Avia last year filed a complaint about Avias procedures. This argument is problematic in two important respects.

　　First, the argument turns on the assumption that the 99 percent of Avia passengers who did not complain were happy with the airlines baggage-handling procedures. However, the author provides no evidence to support this assumption. The fact that, on the average, 9 out of 1000 passengers took the time and effort to formally complain indicates nothing about the experiences or attitudes of the remaining 991. It is possible that many passengers were displeased but too busy to formally complain, while others had no opinion at all. Lacking more complete information about passengers attitudes, we cannot assume that the great majority of passengers who did not complain were happy.

　　Secondly, in the absence of information about the number of passengers per flight and about the complaint records of competing airlines, the statistics presented in the memorandum might distort the seriousness of the problem. Given that most modern aircraft carry as many as 300 to 500 passengers, it is possible that Avia received as many as 4 or 5 complaints per flight. The author unfairly trivializes this record. Moreover, the author fails to compare Avias record with those of its competitors. It is possible that a particular competitor received virtually no baggage-handling complaints last year. If so, Avias one percent complaint rate might be significant enough to motivate customers to switch to another airline.

　　In conclusion, the author has failed to demonstrate that a review of the baggage-handling procedures at Avia Airlines is not needed to maintain or increase the number of Avias passengers. To strengthen the argument, the author must at the very least provide affirmative evidence that most Avia passengers last year were indeed happy with baggage-handling procedures. To better evaluate the argument, we would need more information about the numbers of Avia passengers per flight last year and about the baggage-handling records of Avias competitors.

　　40. The following appeared as part of an article in a weekly newsmagazine.

　　The country of Sacchar can best solve its current trade deficit problem by lowering the price of sugar, its primary export. Such an action would make Sacchar better able to compete for markets with other sugar-exporting countries. The sale of Sacchars sugar abroad would increase, and this increase would substantially reduce Sacchars trade deficit.

　　一份周刊上的文章：

　　Sacchar国解决其赤字的最好方法是降低其主要出口物糖的价格。这一举动将使Sacchar与其他糖出口国更好的竞争。Sacchar出口的糖将会增加，这一增长将实在地降低Sacchar的贸易赤字。

　　1比起价格下降而带来的损失产量提高的影响是不是更大不是定数Increasing sales by lowering the price of sugar will not yeild an increase in income unless the increase in sales is sufficient to overcome the loss in income due to the lower price. in the absence of ...

　　2可能性价比本来就很有竞争力了不需要降价，也可能价格已经很低了没有降低的空间了

　　3降低进口可能是一个更好的办法A trade-deficit occurs when a country spends more on imports than it earns from exports. However, the author provides no evidence that substantiates this assumption. It is possible that revenues from imports will increase dramatically in the near future; if so, the course of action proposed by the author might be unnecessary to solve Sacchars trade deficit proplem. To the extent that this is the case...

　　The author of this article argues that the country of Sacchar can best solve its current trade deficit problem by lowering the price of its main export, sugar. The line of reasoning is that this action would make Sacchar more competitive with other sugar-exporting countries, thereby increasing sales of Sacchars sugar abroad and, in turn, substantially reducing the trade-deficit. This line of reasoning is unconvincing for a couple of reasons.

　　In the first place, this argument is based on an oversimplified analysis of the trade deficit problem Sacchar currently faces. A trade-deficit occurs when a country spends more on imports than it earns from exports. The authors argument relies on the assumption that earnings from imports will remain constant. However, the author provides no evidence that substantiates this assumption. It is possible that revenues from imports will increase dramatically in the near future; if so, the course of action proposed by the author might be unnecessary to solve Sacchars trade deficit problem. Conversely, it is possible that revenues from imports are likely to decrease dramatically in the near future. To the extent that this is the case, lowering sugar prices may have a negligible countervailing effect, depending on the demand for Sacchars sugar.

　　In the second place, increasing sales by lowering the price of sugar will not yield an increase in income unless the increase in sales is sufficient to overcome the loss in income due to the lower price. This raises three questions the author fails to address. First, will a price decrease in fact stimulate demand? Second, is demand sufficient to meet the increase in supply? Third, can Sacchar increase the sugar production sufficiently to overcome the deficit? In the absence of answers to these questions, we cannot assess the authors proposal.

　　In conclusion, the author provides an incomplete analysis of the problem and, as a result, provides a questionable solution. To better evaluate the proposal, we would need to know how revenues from imports are likely to change in the future. To strengthen the argument, the author must provide evidence that demand is sufficient to meet the proposed increase in supply, and that Sacchar has sufficient resources to accommodate the increase.

　　42. The following appeared in the opinion section of a national newsmagazine.

　　To reverse the deterioration of the postal service, the government should raise the price of postage stamps. This solution will no doubt prove effective, since the price increase will generate larger revenues and will also reduce the volume of mail, thereby eliminating the strain on the existing system and contributing to improved morale.

　　Discuss how well reasoned... etc.

　　全国性资讯杂志的意见栏：

　　为了转变邮政服务退化的状况，政府应该提高邮资邮票的价格。这个解决方法将毫无疑问是有效的。因为价格提升会产生更大的收益而且会减少邮件数量，从而消除目前系统中存在的紧张并有助于提高士气

　　1价格提高带来的增加和数量减少带来的减少哪个大不是定数

　　2收益增加并不一定就会提高士气，因为他们的工资很可能是固定工资而不是绩效工资。

　　3其他方法可能更有效果。例如减低成本，把固定工资改成绩效工资。

　　1， 收入是否会增加?因为volume会减少。

　　2， 士气与volume的减少是否有关系?很可能工资是fixed salary，不会被其他改变。

　　3， 是否有其他的办法?比如引进技术，减少成本等等。

　　The author concludes that a postage-stamp price increase is needed to reduce the deterioration of the postal service. The author reasons that raising the price of stamps will accomplish this goal because it will generate more revenue, thereby eliminating the strain on the system. The author further reasons that a price increase will also reduce the volume of mail, thereby improving the morale of postal workers. The reasoning in this argument is problematic in three respects.

　　The main problem with the argument is the authors mistaken assumption that eliminating strain on the system and improving employee morale are mutually achievable by way of an increase in stamp prices. A price increase will generate more revenue only if the volume of mail remains constant or increases. But, if the volume of mail increases or remains constant, worker morale will not be improved. On the other hand, if the price increase reduces the volume of mail, revenues may decrease, and the strain on the system will not be eliminated. Consequently, eliminating the strain on the system and improving the morale of the workers cannot both be achieved by simply raising the price of postage stamps.

　　Secondly, the authors conclusion that the proposed price increase is necessary to reduce deterioration of the postal service relies on the assumption that no other action would achieve the same result. However, the author provides no evidence to substantiate this assumption. It is possible, for example, that careful cost-cutting measures that do not decrease worker morale might achieve the same goal. It is also possible that other revenue-enhancing measures that do not undermine employee morale are available.

　　Thirdly, the author unfairly assumes that reducing mail volume and increasing revenues will improve employee morale. This is not necessarily the case. It is possible that employee morale is materially improved only by other means, and that additional revenues will not be used in ways that improve morale. It is also possible that a decrease in mail volume will result in a reduction of the size of the labor force, regardless of revenues, which in turn might undermine morale.

　　In conclusion, the authors proposed solution to the problem of the deterioration of the postal service will not work. Raising postage-stamp prices cannot bring about both of the outcomes the author identifies as being necessary to solve the problem. Before we can accept the argument, the author must modify the proposal accordingly and must provide more information about the relationship between employee morale and mail volume.

　　43. The following appeared in an article in the health section of a newspaper.

　　There is a common misconception that university hospitals are better than community or private hospitals. This notion is unfounded, however: the university hospitals in our region employ 15 percent fewer doctors, have a 20 percent lower success rate in treating patients, make far less overall profit, and pay their medical staff considerably less than do private hospitals. Furthermore, many doctors at university hospitals typically divide their time among teaching, conducting research, and treating patients. From this it seems clear that the quality of care at university hospitals is lower than that at other kinds of hospitals.

　　报纸的健康板块上的文章：

　　有一种普遍的错误观念认为大学医院比社区或私人医院更好。这个想法是无根据的，我们地区的大学医院较之私人医院，少雇15%的医生，对患者的治愈率要低20%，总体利润要小得多，给一户员工的待遇比私人医院低很多。而且，很多大学医院的医生将他们的时间分为教学，直到研究和看病几部分。从此可明显看出大学医院的服务质量比其他医院低。

　　1， 从一个医院的情况就推广到整个太草率

　　2， 治愈率低可能是因为接受的患者得的病都比较罕见等原因造成的

　　3， 工资低，总体利润低，时间分配给教学都不能一定说明质量差。可能其他福利好，接受的病人少，教学研究有助于进步

　　1. 首先，医生的人数与质量之间没有必然的因果原因。profit跟质量也无关系。很可能treating price is significantly lower。

　　2. 成功率不能说明问题。缺乏其他的证据，忽略了他因：比如因为质量高，所以很多serious illness的，而送往其他医院的一般都是common cases.

　　3. 时间不能代表问题。因为那些医生所做的研究很可能帮助他们进行治疗。

　　In this argument the author concludes that university hospitals provide no better care than private or community hospitals. The author bases this conclusion on the following claims about university hospitals: the ones in this region employ 15 percent fewer doctors; they have a 20 percent lower success rate in treating patients; they pay their staffs less money; they make less profit than community hospitals; and they utilize doctors who divide their time between teaching, research and treating patients. This argument is unconvincing for several reasons.

　　The most egregious reasoning error in the argument is the authors use of evidence pertaining to university hospitals in this region as the basis for a generalization about all university hospitals. The underlying assumption operative in this inference is that university hospitals in this region are representative of all university hospitals. No evidence is offered to support this gratuitous assumption.

　　Secondly, the only relevant reason offered in support of the claim that the quality of care is lower in university hospitals than it is at other hospitals is the fact that university hospitals have a lower success rate in treating patients. But this reason is not sufficient to reach the conclusion in question unless it can be shown that the patients treated in both types of hospitals suffered from similar types of maladies. For example, if university hospitals routinely treat patients suffering from rare diseases whereas other hospitals treat only those who suffer from known diseases and illnesses, the difference in success rates would not be indicative of the quality of care received.

　　Finally, the author assumes that the number of doctors a hospital employs, its success rate in treating patients, the amount it pays its staff, and the profits it earns are all reliable indicators of the quality of care it delivers. No evidence is offered to support this assumption nor is it obvious that any of these factors is linked to the quality of care delivered to patients. Moreover, the fact that doctors in university hospitals divide their time among many tasks fails to demonstrate that they do a poorer job of treating patients than doctors at other kinds of hospitals. In fact, it is highly likely that they do a better job because they are more knowledgeable than other doctors due to their teaching and research.

　　In conclusion, the authors argument is unconvincing. To strengthen the argument the author would have to demonstrate that university hospitals in this region are representative of all university hospitals, as well as establishing a causal link between the various factors cited and the quality of care delivered to patients.

　　44. The following is part of a business plan created by the management of the Megamart grocery store.

　　Our total sales have increased this year by 20 percent since we added a pharmacy section to our grocery store. Clearly, the customers main concern is the convenience afforded by one-stop shopping. The surest way to increase our profits over the next couple of years, therefore, is to add a clothing department along with an automotive supplies and repair shop. We should also plan to continue adding new departments and services, such as a restaurant and a garden shop, in subsequent years. Being the only store in the area that offers such a range of services will give us a competitive advantage over other local stores.

　　Megamart杂货店的管理层的商务计划：

　　由于我们在杂货店内加了药剂部分，今年我们的总体销售额增加了20%。显然，顾客主要关注的是一次性购物的便利性。在今后两年内提高我们的利润的最佳方法是增加一个成衣部门和一个汽车配件和维修商店。我们同时也应该在最后的纪念中继续增加新的部门和服务，比如餐馆，园艺商店。成为本地唯一的提供如此广泛服务的商店将给我们带来超越其他商店的竞争优势。

　　1. 总体销售额增加20%利润不一定也会相应增加

　　2. 销售额的增加不一定是由于增加了这个部门造成的

　　3. 以后是否还会有如此效果不一定。因为可能已经有企业提供更专业更优质的商品和服务。

　　1. 没有建立因果。sequence不能证明因果。不知道收入来自哪个section. 很可能是有其他的原因：很可能是pharmacy没有利润。利润来自其他的部分。比如食品等，质量提高，或者经济情况好，人们有更多的demand。

　　2. 销售额增加不一定是profit增加。

　　3. 错误类比：就算加入了pharmacy引起了收入提高，也不能说增加的clothing和其他也会引起收入。很可能人们不是因为convenience，而是对medicine的需要。很可能其他的，人们更愿意到special shops。

　　The management of the Megamart grocery store concludes that adding new departments and services is the surest way to increase profits over the next couple of years. They are led to this conclusion because of a 20 percent increase in total sates, realized after the addition of a pharmacy section to the grocery store. On the basis of this experience, they concluded that the convenience of one-stop shopping was the main concern of their customers. The managements argument is faulty in several respects.

　　In the first place, the management assumes that the increase in total sales was due to the addition of the pharmacy section. However, the only evidence offered to support this conclusion is the fact that the addition of the pharmacy preceded the increase in sales. But the mere fact that the pharmacy section was added before the increase occurred is insufficient grounds to conclude that it was responsible for the increase. Many other factors could bring about this same result. Lacking a detailed analysis of the source of the sales increase, it would be sheer folly to attribute the increase to the addition of the pharmacy section.

　　In the second place, even if it were the case that the increase in total sales was due to the addition of the pharmacy section, this fact alone is insufficient to support the claim that adding additional departments will increase sales even further. It is quite possible that the addition of the pharmacy section increased sales simply because there was no other pharmacy in the vicinity. The additional proposed departments and services, on the other hand, might be well represented in the area and their addition might have no impact whatsoever on the profits of the store. In other words, there may be relevant differences between the pharmacy section and the additional proposed sections that preclude them from having a similar effect on the sales of the store.

　　In conclusion, the managements argument is not well-reasoned. To strengthen the conclusion, the management must provide additional evidence linking the addition of the pharmacy section to the increase in total sales. It must also show that there are no exceptional reasons for the sales increase due to the pharmacy section that would not apply to the other proposed additions.