为了方便广大考生更好的复习,综合整理了备考资料:GMAT优秀作文精选,以供各位考生考试复习参考,希望对考生复习有所帮助。
The companys marketing department recommends discontinuing a deluxe air filter and concentrating advertising efforts on an economy filter, which requires replacement more often than the deluxe model. This recommendation is based on reports showing that sales of economy filters, and company profits, have dropped significantly since the company began manufacturing and marketing the deluxe filter six months ago. The marketing departments argument is specious in three important respects.
First, the marketing department assumes that if the company discontinues the new deluxe air filter, customers will resume buying its economy filter. This assumption may not be correct. Customers who prefer the deluxe model may do so because it requires replacement less often. Thus, instead of buying the companys economy filters again, these customers may just as likely turn to a competitor for a product similar to the deluxe model. In this event, the result would be lower profits.
Secondly, the marketing department fails to recognize alternative strategies that might enhance profits more than discontinuing the deluxe filter would. It is possible that lowering the price of the economy model, raising the price of the deluxe model, or both, may actually maximize profits. A lower-priced economy filter might lure customers from competing products and retain current customers. At the same time, buyers of the deluxe model may place a premium value on its convenience and may be willing to pay an even higher price for the filter.
Thirdly, the marketing department unfairly assumes that the availability of its deluxe filter is the cause of decreasing profits. It is equally possible that other factors, such as increased competition or supply prices, or decreased demand for these kinds of filters generally, are responsible for the decrease in profits. If so, discontinuing the deluxe filter may not serve to maximize, or even enhance, the companys profits.
In conclusion, the departments argument for discontinuing the deluxe filter is weak because the department has not considered the possible adverse consequences of doing so, or the alternatives to doing so. Moreover, the department has failed to establish a clear causal connection between the availability of the deluxe filter and decreasing profits. To strengthen its argument, the department must consider and rule out pricing adjustments as a better strategy to maximize profits, and must provide better evidence that the deluxe filter is the cause of the decrease in profits.
小编提醒:考生们可在日常生活中多读范文,多练笔,培养出好的语感和逻辑,这样才能在考试中写出优秀的作文。
职称英语考试结束后什么时候领取成绩单?
2016年安徽省职称英语考试相关问题通知
2010年全国公共英语四级考试大纲概述
2016年职称英语考试报考对象和范围
全国公共英语(pets)五级考试大纲概述
全国职称英语考试统一考试流程
全国职称英语考试成绩有效期可划分为三类
评职称必须考职称英语吗
职称英语B级中级用过了副高还能用吗
职称英语综合类A级是哪些人考的
2010年下半年公共英语一级考试命题趋势
宁夏自治区全国英语等级考试(PETS)有关事项
补办公共英语考试合格证明书时通信地址格式的要求
2015年全国专业技术人员职称英语等级考试大纲
全国公共英语(pets)一级考试大纲概述
教育行业报职称英语哪个类别比较合适
考职称英语有什么作用
湖北08年下半年英语口语等级考试报考须知
2016年全国职称英语等级考试大纲
职称英语考试什么是省直考区
职称英语c级可以用于评助理经济师吗
评初级职称可以免考职称英语吗
首届“全国英语等级考试有奖征文”活动获奖名单揭晓
2016年职称英语考试难度或将有所增加
全国公共英语等级考试大纲简介及要求
全国公共英语等级考试(PETS)证书新增三大用途
如果没有评过职称,能考职称英语或计算机吗
职称英语ABC三级的区别
2009年PETS考试即将报名,报名不受任何限制
什么职称都没有能否直接报A级职称英语
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |