Importance of the Public Image
Public image refers to how a company is viewed by is customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by federal and local governments. Public image is controllable ____(1)____, just as the product, price, place, and promotional efforts are.
A firms public image ____(2)____ a vital role in the attractiveness of the firm and its products to employees, customers, ____(3)____ to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is ____(4)____ to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but ____(5)____ will undoubtedly find resistance from employees who see their ____(6)____ threatened. On the other hand, high-quality products and service standards should bring almost complete approval, ____(7)____ low quality products and false claims would be widely looked down upon.
A firms public image, ____(8)____ it is good, should be treasured and protected. It is a valuable asset ____(9)____ usually is built up over a long and satisfying relationship of a firm with is publics. If a firm has ____(10)____ a quality image, this is not easily countered or imitated by competitors. ___(11)___ an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect ____(12)____ favorable creditor relationships and lowest borrowing costs. It should also allow the firms stock to command a higher price-earnings ratio than other firms in the same industry ____(13)____ such a good reputation and public image.
A number of factors affect the public image of a corporation. ____(14)____ include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices ____(15)____ competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
1. A) at considerable extent
B) to considerable extent
C) to considerate extent
D) at considerate extent
2. A) establishes
B) plays
C) makes
D) obtains
3. A) but
B) however
C) and
D) as
4.A) possible
B) easy
C) not impossible
D) impossible
5.A) they
B) some
C) it
D) we
6.A) plant
B) jobs
C) machines
D) themselves
7.A) while
B) when
C) as
D) and
8.A) that
B) if
C) which
D) /
9.A) that
B) who
C) whose
D) of which
10.A) been
B) developed
C) found
D) learned
11.A) With
B) Such
C) Like
D) /
12.A) a more
B) more
C) most
D) the most
13.A) with
B) without
C) in
D) of
14.A) They
B) It
C) Some
D) Most
15.A) related to
B) connected with
C) relative to
D) related with
KEY:BBCDC BABAB BDBAC
牛津实用英语语法:237 should的其他用法
牛津实用英语语法:will/would,shall/
牛津实用英语语法:270 go on,stop,try,used(to)
牛津实用英语语法:256 不定式的完成进行式
牛津实用英语语法:273 位于表示感觉的动词之后
牛津实用英语语法:265 动名词的被动式
牛津实用英语语法:224 if从句中的will/would和should
牛津实用英语语法:287 劝告的形式
牛津实用英语语法:296 would like和 want
牛津实用英语语法:238 不定式形式
牛津实用英语语法:214 将来进行时与will +动词原形的比较
牛津实用英语语法:257 形式和用法
牛津实用英语语法:条件句
牛津实用英语语法:282 其他表示命令的方式
牛津实用英语语法:281 祈使句表示命令
牛津实用英语语法:272 现在(或称主动)分词
牛津实用英语语法:251 某些特定的名词之后的不定式
牛津实用英语语法:242 动词+ how/what/when/
牛津实用英语语法:278 分词的完成式(主动语态)
牛津实用英语语法:258 用做主语
牛津实用英语语法:268 regret,remember,forget
牛津实用英语语法:295 care,like,love,hate,prefer
牛津实用英语语法:255 不定式的完成式
牛津实用英语语法:249 可起连词作用的不定式
牛津实用英语语法:240 不定式作主语
牛津实用英语语法:230 用will,would表示习惯
牛津实用英语语法:262 动词+所有格形容词/宾格代词+动名词
牛津实用英语语法:252 too,enough以及so…as 之后的不定式
牛津实用英语语法:269 agree/agree to,mean,propose
牛津实用英语语法:289 建议
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