Importance of the Public Image
Public image refers to how a company is viewed by is customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by federal and local governments. Public image is controllable ________, just as the product, price, place, and promotional efforts are.
A firms public image ________ a vital role in the attractiveness of the firm and its products to employees, customers, ________ to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is ________ to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but ________ will undoubtedly find resistance from employees who see their ________ threatened. On the other hand, high-quality products and service standards should bring almost complete approval, ________ low quality products and false claims would be widely looked down upon.
A firms public image, ________ it is good, should be treasured and protected. It is a valuable asset ________ usually is built up over a long and satisfying relationship of a firm with is publics. If a firm has ________ a quality image, this is not easily countered or imitated by competitors. ______ an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect ________ favorable creditor relationships and lowest borrowing costs. It should also allow the firms stock to command a higher price-earnings ratio than other firms in the same industry ________ such a good reputation and public image.
A number of factors affect the public image of a corporation. ________ include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices ________ competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
1. A) at considerable extent
B) to considerable extent
C) to considerate extent
D) at considerate extent
2. A) establishes
B) plays
C) makes
D) obtains
3. A) but
B) however
C) and
D) as
4.A) possible
B) easy
C) not impossible
D) impossible
5.A) they
B) some
C) it
D) we
6.A) plant
B) jobs
C) machines
D) themselves
7.A) while
B) when
C) as
D) and
8.A) that
B) if
C) which
D) /
9.A) that
B) who
C) whose
D) of which
10.A) been
B) developed
C) found
D) learned
11.A) With
B) Such
C) Like
D) /
12.A) a more
B) more
C) most
D) the most
13.A) with
B) without
C) in
D) of
14.A) They
B) It
C) Some
D) Most
15.A) related to
B) connected with
C) relative to
D) related with
KEY:BBCDC BABAB BDBAC
名师精讲英语考试听力学习方法英语四级听力原文
名师精讲英语考试听力的学习方法:2短对话
最新英语四级考试的听力练习之(23)安德鲁卡内基
名师精讲英语考试听力学习方法听力拉分关键点
词根ede和ceed和cess相关英语单词
新四级听力的听写练习第五单元 Lesson 3
大学英语四级考试(CET4)听力大学英语四级真题听力
名师精讲英语考试听力学习方法听力猜题技巧
大学英语四级考试(CET4)听力英语四级的真题听力
与“移动”相关的英语的单词
最新大学英语四级听力场景的指导
与"价值"相关的英语单词
名师英语四级翻译备考课堂笔记(141)
大学英语四级考试(CET4听力大学英语四级听力真题
新四级听力的听写练习第五单元 Lesson 8
名师精讲英语考试听力的学习方法:5复合式听写
新四级听力的听写练习第五单元 Lesson 9
最新大学英语四级听力场景的指导:医院
与词根leag,lig,liable,pan相关的单词
字根muni, soci, uni相关的英语单词
新四级听力的听写练习第五单元 Lesson12
与"关闭和掩盖"相关的英语单词
名师精讲英语考试听力学习方法英语四级听力答案
新四级听力的听写练习第五单元 Lesson15
最新大新英语四级听力句型模式化的训练:大听力三大要点
最新英语四级听力句型的模式化训练:解题思路
新四级听力的听写练习第五单元 Lesson11
名师考试方法精讲之二:英语四级听力高分的策略
与结束和保持能相关的单词
与“住宿和时间”相关的英语的单词
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |