Importance of the Public Image
Public image refers to how a company is viewed by is customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by federal and local governments. Public image is controllable ________, just as the product, price, place, and promotional efforts are.
A firms public image ________ a vital role in the attractiveness of the firm and its products to employees, customers, ________ to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is ________ to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but ________ will undoubtedly find resistance from employees who see their ________ threatened. On the other hand, high-quality products and service standards should bring almost complete approval, ________ low quality products and false claims would be widely looked down upon.
A firms public image, ________ it is good, should be treasured and protected. It is a valuable asset ________ usually is built up over a long and satisfying relationship of a firm with is publics. If a firm has ________ a quality image, this is not easily countered or imitated by competitors. ______ an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect ________ favorable creditor relationships and lowest borrowing costs. It should also allow the firms stock to command a higher price-earnings ratio than other firms in the same industry ________ such a good reputation and public image.
A number of factors affect the public image of a corporation. ________ include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices ________ competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
1. A) at considerable extent
B) to considerable extent
C) to considerate extent
D) at considerate extent
2. A) establishes
B) plays
C) makes
D) obtains
3. A) but
B) however
C) and
D) as
4.A) possible
B) easy
C) not impossible
D) impossible
5.A) they
B) some
C) it
D) we
6.A) plant
B) jobs
C) machines
D) themselves
7.A) while
B) when
C) as
D) and
8.A) that
B) if
C) which
D) /
9.A) that
B) who
C) whose
D) of which
10.A) been
B) developed
C) found
D) learned
11.A) With
B) Such
C) Like
D) /
12.A) a more
B) more
C) most
D) the most
13.A) with
B) without
C) in
D) of
14.A) They
B) It
C) Some
D) Most
15.A) related to
B) connected with
C) relative to
D) related with
KEY:BBCDC BABAB BDBAC
不定代词作主语的主语一致归纳
非谓语动词置于句首的倒装
否定副词之后的倒装
a (the) number of…作主语时谓语的数
倒装句中的主谓一致
涉及so...that的部分倒装
副词后的倒装
地点状语后的倒装
涉及倒装的13个高考英语高频考点
英语主谓一致的三个原则
不定代词作主语时谓语动词的数
涉及“only+状语”的部分倒装
意义一致的三个典型用法
这类结构的谓语应与哪个主语保持一致
“the+形容词”作主语时的主谓一致
one in [out of]…作主语时的主谓一致
many a与more than one作主语时谓语的数
主谓一致配套练习及答案
部分倒装用法归纳
单复数同形的名词作主语
“主语+介词短语”作主语时的主谓一致
并列主语受every, each修饰时谓语用单数还是复数
英语部分倒装用法归纳
非谓语动词作主语时的主谓一致
population作主语的主谓一致问题
这几道题的谓语用单数还是用复数
采用“就近原则”的两个典型用法
主谓一致的三个原则
涉及not only...but also...的部分倒装
完全倒装用法归纳
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