People Express
People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little
B) slowly
C) quick
D) radically
2. A) burst
B) explode
C) opened
D) disappeared
3. A) gained
B) made
C) lost
D) disappeared
4. A) emerged
B) merged
C) has combined
D) mixed
5. A) what
B) which
C) where
D) that
6. A) expand
B) to extend
C) expanded
D) extended
7. A) called
B) calling
C)to call
D) calling on
8. A) to
B) for
C) with
D) by
9. A) what
B) that
C) which
D) this
10. A) put off
B) canceling
C) destroyed
D) canceled
11. A) before
B) in advance
C) ahead of
D) later
12. A) introduced
B) brought in
C) taken in
D) adapted
13. A) advanced
B) before
C) ahead
D) prior to
14. A) lately
B) later
C) late
D) latter
15. A) despite of
B) despite
C) in spite
D) although
KEY: DACBD CADCD BAABB
有效提高雅思听力:"内功修行"+题海战术
雅思听力分类词汇:方向
雅思听力分类词汇:地名-加拿大、美国
冲刺三个月 雅思听力复习时间安排
雅思听力备考方法及考场注意事项
雅思听力场景解析:租房篇
雅思听力分类词汇:地名-英国
专家解答雅思听力的9个常见问题
雅思听力分类词汇:生活咨询
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名师指导:雅思听力如何不走神
雅思听力备考方法:精听与跟读
雅思听力高分准则24条
雅思听力常考的十种场景总结(新生报到会)
雅思听力常考的十种场景总结(度假场景)
注意:雅思听力中的七类信号词
雅思听力常考的十种场景总结(日程活动介绍场景)
雅思听力常考的十种场景总结(个人健康场景)
雅思听力常考的十种场景总结(地理场景)
雅思听阅技巧:把握段落的主题
我来谈谈雅思听力9分的备考方法
雅思听力中的经典小词(3)
雅思听力冷凝法:初听、细听、冷却、回暖
雅思听力分类词汇:教育场景(1)
雅思听力中的20个场景短语
雅思听力常考的十种场景总结(租房场景)
雅思听力备考的五个技巧
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