People Express
People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little
B) slowly
C) quick
D) radically
2. A) burst
B) explode
C) opened
D) disappeared
3. A) gained
B) made
C) lost
D) disappeared
4. A) emerged
B) merged
C) has combined
D) mixed
5. A) what
B) which
C) where
D) that
6. A) expand
B) to extend
C) expanded
D) extended
7. A) called
B) calling
C)to call
D) calling on
8. A) to
B) for
C) with
D) by
9. A) what
B) that
C) which
D) this
10. A) put off
B) canceling
C) destroyed
D) canceled
11. A) before
B) in advance
C) ahead of
D) later
12. A) introduced
B) brought in
C) taken in
D) adapted
13. A) advanced
B) before
C) ahead
D) prior to
14. A) lately
B) later
C) late
D) latter
15. A) despite of
B) despite
C) in spite
D) although
KEY: DACBD CADCD BAABB
6月大学英语四级写作备考:黄金词组
6月大学英语四级写作备考:战术篇
12月英语四级图表作文范文:金字塔的建造
12月英语四级作文话题预测:交通事故
12月英语四级作文考前提分谚语必背(2)
12月英语四级考试作文预测:难忘的人
6月大学英语四级写作备考:标准及原则
12月大学英语四级写作满分句型(4)
12月英语四级图表作文范文:落叶归根
12月英语四级作文话题预测:实现理想
12月英语四级作文话题预测:换寝室
12月大学英语四级写作之议论文精讲(1)
12月英语四级写作高分52种句型变换(3)
12月英语四级作文考前提分谚语必背(1)
12月英语四级考试应用文模板:拒绝信
12月英语四级图表作文范文:大学规划
12月大学英语四级写作满分句型(7)
12月英语四级图表作文范文:蜜蜂的启示
12月大学英语四级写作之议论文精讲(2)
12月英语四级作文话题预测:宿舍生活
12月英语四级作文话题预测:校园活动
6月大学英语四级写作备考:文章结构
6月大学英语四级写作备考:图表型作文
12月英语四级作文话题预测:考试的作用
12月大学英语四级写作满分句型(2)
12月大学英语四级作文预测:央视春晚
12月大学英语四级写作满分句型(3)
12月英语四级作文考前提分谚语必背(3)
12月英语四级图表作文范文:量体裁衣
6月大学英语四级写作备考:考察热点
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