People Express
People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little B) slowly C) quick D) radically
2. A) burst B) explode C) opened D) disappeared
3. A) gained B) made C) lost D) disappeared
4. A) emerged B) merged C) has combined D) mixed
5. A) what B) which C) where D) that
6. A) expand B) to extend C) expanded D) extended
7. A) called B) calling C)to call D) calling on
8. A) to B) for C) with D) by
9. A) whatB) thatC) whichD) this
10. A) put offB) cancelingC) destroyedD) canceled
11. A) beforeB) in advanceC) ahead ofD) later
12. A) introducedB) brought inC) taken inD) adapted
13. A) advancedB) beforeC) aheadD) prior to
14. A) latelyB) laterC) lateD) latter
15. A) despite ofB) despiteC) in spiteD) although
参考答案: DACBD CADCD BAABB
体坛英语资讯:Lin-Lee duel to continue, badminton China dominates at Asian Games
体坛英语资讯:Liverpool captain Gerrard likely to miss four weeks
体坛英语资讯:South Korean cyclists dominate road cycling individual time trial
体坛英语资讯:Olympic rowing champ Jin Ziwei named as Chinas flag bearer at Asiad
体坛英语资讯:China gets five of six Asiad shooting golds at stake
体坛英语资讯:Federer eases past Murray at ATP Finals
体坛英语资讯:AC striker Pato out for six weeks
体坛英语资讯:Home favourite Murray grabs opening win at ATP Finals
体坛英语资讯:Ronaldo suffers injury, may be out for rest of the year
体坛英语资讯:Del Neri: Juve deserve to win
体坛英语资讯:IOC visit London 2012 Velodrome
体坛英语资讯:Natal runs risk of losing chance to host 2014 World Cup
体坛英语资讯:Carlos Alberto Parreira shows interest in coaching Chile
体坛英语资讯:FIFA ethics committee hold meeting behind closed doors
体坛英语资讯:Despite loss, Brazilians celebrate Ronaldinho’s return to national team
体坛英语资讯:Stankovic: Inter will be motivated to beat AC Milan
体坛英语资讯:Defending champion China takes good draw in Asian Games table tennis
体坛英语资讯:Roddick suffers two straight defeats at ATP Finals
体坛英语资讯:South African womens soccer coach to be fired: papers
体坛英语资讯:Striker Ronaldo to receive special treatment
体坛英语资讯:S. African World Cup soccer boss nominated for post
体坛英语资讯:Jose Luis Oltra is new Almeria coach
体坛英语资讯:Chinese sprinter from zero to hero, womens soccer sinks
体坛英语资讯:Serbian swimmer conquers Amazon River, sets world record
体坛英语资讯:Chinas supremacy continues but pool dominance remain vulnerable
体坛英语资讯:South Africa climb in rugby world rankings
体坛英语资讯:AC Milan qualify for last 16, Arsenals future in doubt
体坛英语资讯:Former Arsenal star Pires in talks with Villa
体坛英语资讯:India book last berth in mens basketball preliminary round
体坛英语资讯:Soderling edges Ferrer at ATP Finals
| 不限 |
| 英语教案 |
| 英语课件 |
| 英语试题 |
| 不限 |
| 不限 |
| 上册 |
| 下册 |
| 不限 |