People Express
People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little B) slowly C) quick D) radically
2. A) burst B) explode C) opened D) disappeared
3. A) gained B) made C) lost D) disappeared
4. A) emerged B) merged C) has combined D) mixed
5. A) what B) which C) where D) that
6. A) expand B) to extend C) expanded D) extended
7. A) called B) calling C)to call D) calling on
8. A) to B) for C) with D) by
9. A) whatB) thatC) whichD) this
10. A) put offB) cancelingC) destroyedD) canceled
11. A) beforeB) in advanceC) ahead ofD) later
12. A) introducedB) brought inC) taken inD) adapted
13. A) advancedB) beforeC) aheadD) prior to
14. A) latelyB) laterC) lateD) latter
15. A) despite ofB) despiteC) in spiteD) although
参考答案: DACBD CADCD BAABB
双语美文:What are you still waiting for?
英语名篇名段背诵精华27
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如果生命可以重来(双语)
英语美文:越长大越孤独(双语)
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英语美文30篇系列之21
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英语标准美文85
人生哲理:年轻无悔 别停下追寻梦想的脚步
美文欣赏:海边漫步
精选英语美文阅读:假如生活欺骗了你
英语美文:Keep on Singing
诗歌:放慢你的舞步
英语美文欣赏:A beautiful song
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精美散文:爱你所做 做你所爱
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精选英语散文欣赏:平等的爱
“母亲”这个伟大的职业(双语)
浪漫英文情书精选:Could This Be Real?这是真的吗?
浪漫英文情书精选:Need You With Me需要你爱我
生命可以是一座玫瑰花园
英语美文:红色 Red (双语)
精选英语散文欣赏:一棵小苹果树
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