Importance of the Public Image
Public image refers to how a company is viewed by is customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by federal and local governments. Public image is controllable ________, just as the product, price, place, and promotional efforts are.
A firms public image ________ a vital role in the attractiveness of the firm and its products to employees, customers, ________ to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is ________ to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but ________ will undoubtedly find resistance from employees who see their ________ threatened. On the other hand, high-quality products and service standards should bring almost complete approval, ________ low quality products and false claims would be widely looked down upon.
A firms public image, ________ it is good, should be treasured and protected. It is a valuable asset ________ usually is built up over a long and satisfying relationship of a firm with is publics. If a firm has ________ a quality image, this is not easily countered or imitated by competitors. ______ an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect ________ favorable creditor relationships and lowest borrowing costs. It should also allow the firms stock to command a higher price-earnings ratio than other firms in the same industry ________ such a good reputation and public image.
A number of factors affect the public image of a corporation. ________ include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices ________ competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
1. A) at considerable extent
B) to considerable extent
C) to considerate extent
D) at considerate extent
2. A) establishes B) plays C) makes D) obtains
3. A) but B) however C) and D) as
4.A) possible B) easy C) not impossible D) impossible
5.A) they B) some C) it D) we
6.A) plant B) jobs C) machines D) themselves
7.A) while B) when C) as D) and
8.A) that B) if C) which D) /
9.A) that B) who C) whose D) of which
10.A) been B) developed C) found D) learned
11.A) With B) Such C) Like D) /
12.A) a more B) more C) most D) the most
13.A) with B) without C) in D) of
14.A) They B) It C) Some D) Most
15.A) related to B) connected with C) relative to D) related with
KEY:BBCDC BABAB BDBAC
英语六级写作范文及思路指导:在家工作
英语六级写作范文及思路指导:工作满意度
2014年英语六级写作范文参考:社会道德滑坡
英语六级写作备考必备短语(3)
2014年英语六级写作范文参考:网络媒体
英语六级写作范文及思路指导:保护老建筑
英语六级写作范文及思路指导:高等教育的学费
英语六级作文精彩句型
英语六级作文万能句子精选:结尾句
2014年英语六级写作范文参考:专业排名
英语六级写作范文及思路指导:博物馆的作用
2014年英语六级写作范文参考:大四空巢
英语六级写作备考必备短语(5)
英语六级写作备考必备短语(4)
2014英语六级写作必备短语(9)
大学英语六级作文模板
英语六级写作范文及思路指导:压力产生的原因
2014年英语六级作文常用句型汇总
英语六级写作备考必备短语(2)
2014年英语六级写作范文参考:创新能力
英语六级写作高分原则
英语六级写作备考必备短语(1)
2014年英语六级写作范文参考:宅生活
英语六级写作范文及思路指导:政府调控房地产
英语六级写作范文及思路指导:政府投资公共设施
2014年英语六级写作范文参考:性教育
2014年英语六级写作高分技巧
英语六级写作范文及思路指导: 教育的职能
2014年英语六级写作必备逻辑词汇
英语六级写作模板句型
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |