People Express
People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little
B) slowly
C) quick
D) radically
2. A) burst
B) explode
C) opened
D) disappeared
3. A) gained
B) made
C) lost
D) disappeared
4. A) emerged
B) merged
C) has combined
D) mixed
5. A) what
B) which
C) where
D) that
6. A) expand
B) to extend
C) expanded
D) extended
7. A) called
B) calling
C)to call
D) calling on
8. A) to
B) for
C) with
D) by
9. A) what
B) that
C) which
D) this
10. A) put off
B) canceling
C) destroyed
D) canceled
11. A) before
B) in advance
C) ahead of
D) later
12. A) introduced
B) brought in
C) taken in
D) adapted
13. A) advanced
B) before
C) ahead
D) prior to
14. A) lately
B) later
C) late
D) latter
15. A) despite of
B) despite
C) in spite
D) although
KEY: DACBD CADCD BAABB
每日一句学英语:温和对待
每日一句学英语:嘴上一时,臀上一世
每日一句学英语:别往心里去
每日一句学英语:我受够了!
每日一句学英语:赤字
每日一句学英语:让某人发疯
每日学一句英语实用口语:Laid back
每日一句学英语:生活是……
每日一句学英语:生来时做……的
每日一句学英语:拉家带口
每日一句学英语:就此结束
每日一句学英语:一耳朵进、一耳朵出
每日一句学英语:只要活着一定会遇上好事
每日学一句英语实用口语:I'm a little edgy
每日一句学英语:赶紧行动
每日一句学英语:对…摆脱惩罚
Herculesandthewaggoner
每日一句学英语:正在准备阶段
每日一句学英语:“放我一马”英语怎么说?
每日一句学英语:如果我是你
每日一句学英语:我受够了
每日一句学英语:(雨、雪)下起来
每日一句学英语:非常昂贵
每日一句学英语:良言无价
每日一句学英语:会间小憩“bio break”
每日一句学英语:凑热闹
每日学一句英语实用口语:Gve her a coffee
每日一句学英语:依赖
每日一句学英语:最痛苦的再见
每日一句学英语:闭嘴
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