Public image refers to how a company is viewed by is customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by federal and local governments. Public image is controllable ________, just as the product, price, place, and promotional efforts are.
A firms public image ________ a vital role in the attractiveness of the firm and its products to employees, customers, ________ to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is ________ to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but ________ will undoubtedly find resistance from employees who see their ________ threatened. On the other hand, high-quality products and service standards should bring almost complete approval, ________ low quality products and false claims would be widely looked down upon.
A firms public image, ________ it is good, should be treasured and protected. It is a valuable asset ________ usually is built up over a long and satisfying relationship of a firm with is publics. If a firm has ________ a quality image, this is not easily countered or imitated by competitors. ______ an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect ________ favorable creditor relationships and lowest borrowing costs. It should also allow the firms stock to command a higher price-earnings ratio than other firms in the same industry ________ such a good reputation and public image.
A number of factors affect the public image of a corporation. ________ include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices ________ competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
1. A) at considerable extent
B) to considerable extent
C) to considerate extent
D) at considerate extent
2. A) establishes
B) plays
C) makes
D) obtains
3. A) but
B) however
C) and
D) as
4.A) possible
B) easy
C) not impossible
D) impossible
5.A) they
B) some
C) it
D) we
6.A) plant
B) jobs
C) machines
D) themselves
7.A) while
B) when
C) as
D) and
8.A) that
B) if
C) which
D) /
9.A) that
B) who
C) whose
D) of which
10.A) been
B) developed
C) found
D) learned
11.A) With
B) Such
C) Like
D) /
12.A) a more
B) more
C) most
D) the most
13.A) with
B) without
C) in
D) of
14.A) They
B) It
C) Some
D) Most
15.A) related to
B) connected with
C) relative to
D) related with
KEY:BBCDC BABAB BDBAC
美俄总统私聊曝光 “转达给普京”网络走红
美国婚礼花费排行 纽约六万美元居首
匈牙利总统深陷“抄袭门”:论文被证实部分雷同
奥巴马网上晒菜谱:总统的私房辣椒酱是这样做的
婚前必须想清七大问题:别让自己嫁得不明不白
囧研究:小萝莉穿着性感会惹人厌?
英国:青少年不给老人孕妇让座将受罚
英高官曝光911内情:内讧误事
让你重新专注起来工作的技巧
窃贼和房主成十年至交好友
成功的秘诀在于牺牲睡眠?
紧身牛仔裤竟是健康杀手?
美议员称中国打假不力危及美国
银行满意度大调查农业银行垫底
旧金山五名华人被杀,凶犯疑为死者中一人
下一站是刘翔站?伦敦奥运地铁站改由体育明星命名
让毕业生驰骋职场的妙招
面试时求职者最适合问的6种问题
星巴克用昆虫为饮品加色 或致哮喘患者过敏
沙特或首次派女将出征奥运
久坐可致英年早逝?!
华沙,听肖邦轻轻吟唱
80岁时你会后悔的7件事:别等到老了再后悔
奥巴马与俄总统私聊遭曝光 麦克风未关引风波
英国:2017宝宝愈三成能到百岁
油价上涨美国人不爽:奥巴马连任有危机
英国政府“拍卖”招生名额:优秀大学叫苦不迭
2050气温可上升3摄氏度
重口味街头人体雕塑:路人惊呼吓死爹了
愚人节恶作剧完美进阶五部曲
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |