Importance of the Public Image
Public image refers to how a company is viewed by is customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by federal and local governments. Public image is controllable ________, just as the product, price, place, and promotional efforts are.
A firms public image ________ a vital role in the attractiveness of the firm and its products to employees, customers, ________ to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is ________ to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but ________ will undoubtedly find resistance from employees who see their ________ threatened. On the other hand, high-quality products and service standards should bring almost complete approval, ________ low quality products and false claims would be widely looked down upon.
A firms public image, ________ it is good, should be treasured and protected. It is a valuable asset ________ usually is built up over a long and satisfying relationship of a firm with is publics. If a firm has ________ a quality image, this is not easily countered or imitated by competitors. ______ an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect ________ favorable creditor relationships and lowest borrowing costs. It should also allow the firms stock to command a higher price-earnings ratio than other firms in the same industry ________ such a good reputation and public image.
A number of factors affect the public image of a corporation. ________ include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices ________ competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
1. A) at considerable extent
B) to considerable extent
C) to considerate extent
D) at considerate extent
2. A) establishes
B) plays
C) makes
D) obtains
3. A) but
B) however
C) and
D) as
4.A) possible
B) easy
C) not impossible
D) impossible
5.A) they
B) some
C) it
D) we
6.A) plant
B) jobs
C) machines
D) themselves
7.A) while
B) when
C) as
D) and
8.A) that
B) if
C) which
D) /
9.A) that
B) who
C) whose
D) of which
10.A) been
B) developed
C) found
D) learned
11.A) With
B) Such
C) Like
D) /
12.A) a more
B) more
C) most
D) the most
13.A) with
B) without
C) in
D) of
14.A) They
B) It
C) Some
D) Most
15.A) related to
B) connected with
C) relative to
D) related with
参考答案:BBCDC BABAB BDBAC
实用口语情景轻松学:求职面试
实用口语情景轻松学:你最喜欢哪个季节?
2011年实用口语练习:静观其变
2011年实用口语练习:In the library 在图书馆
实用口语:选举 Elections
实用口语情景轻松学:我想买个数码摄像机
实用英语口语要素精选24
口语情景对话:走遍美国精选 偷得浮生半日闲ACT 3 - 1
奥运会实用英语口语200句: 我经常用互联网学英语
美国生活必备口语:租房英语大全(1)
新东方英语口语开口篇:打招呼(3)
2岁的萝莉口译员Lucy Wang
口语情景对话:走遍美国精选 当仁不让 ACT 3 - 1
英语口语主题:交际英语热门话题47个(11--表达歉意)
老外“精神不好”时会说些什么
2011年实用口语练习:歉意怎么说出口(2)
英语口语主题:交际英语热门话题47个(21--生日派对)
实用口语情景轻松学:飞机事故真是太惨了
2011年实用口语练习:今天你“团”了吗
2011年实用口语练习:Arrival 入学报到啦
大学新生常用口语:熟悉校园和同学
实用口语情景轻松学:说一说旅行要准备的东西
疯狂口语要素精选 6
2011年实用口语练习:背后捅刀
节日英语口语:十一句话搞定圣诞礼物
那些美剧告诉你的事儿
实用口语情景轻松学:你知道怎么申请赴美签证吗?
实用英语:如何用英语砍价
“潜规则”之职场八条
实用口语:Nicole's day at school
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |