People Express
People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little
B) slowly
C) quick
D) radically
2. A) burst
B) explode
C) opened
D) disappeared
3. A) gained
B) made
C) lost
D) disappeared
4. A) emerged
B) merged
C) has combined
D) mixed
5. A) what
B) which
C) where
D) that
6. A) expand
B) to extend
C) expanded
D) extended
7. A) called
B) calling
C)to call
D) calling on
8. A) to
B) for
C) with
D) by
9. A) what
B) that
C) which
D) this
10. A) put off
B) canceling
C) destroyed
D) canceled
11. A) before
B) in advance
C) ahead of
D) later
12. A) introduced
B) brought in
C) taken in
D) adapted
13. A) advanced
B) before
C) ahead
D) prior to
14. A) lately
B) later
C) late
D) latter
15. A) despite of
B) despite
C) in spite
D) although
参考答案: DACBD CADCD BAABB
雅思词汇:词根背单词“-pur-”
词根法巧记雅思词汇:“un-/uni-”
雅思考试词汇:宇宙
雅思词汇:英语单词记忆法之谐音法
雅思词汇:英语单词记忆法之对比法
雅思常用分类词汇:海啸
雅思词汇:虚弱无力的和穿上
雅思常用分类词汇:教育-6
雅思词汇:词根背单词“-vac-/-van-/-uoid-”
雅思考试分类词汇:有关会议的词汇
雅思词汇:那些与old相关的地道习语
雅思常用分类词汇:春节习俗
35个雅思听力高频词汇
雅思词汇:词根背单词“-viv-/-vit-/-vig-”
雅思考试分类词汇:有关度量衡词汇
雅思词汇:英语单词记忆法之同构法
雅思考试分类词汇:有关公司员工职务词汇
雅思考试分类词汇:有关家畜的词汇
雅思词汇记忆其实也不难:新构词法
雅思常用分类词汇:教育-7
雅思词汇:词根背单词“-rupt-”
雅思词汇:词根背单词“-voc-”
雅思6.5分需要牢记的七类词汇
雅思常用分类词汇:船舶-1
雅思听力场景高频词:银行场景
雅思常用分类词汇:艺术-3
雅思词汇记忆其实也不难:拆字法
雅思考试分类词汇:有关报纸的用语
雅思词汇:英语单词记忆法之拆字法
雅思考试分类词汇:有关外贸相关词汇
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