People Express
People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little
B) slowly
C) quick
D) radically
2. A) burst
B) explode
C) opened
D) disappeared
3. A) gained
B) made
C) lost
D) disappeared
4. A) emerged
B) merged
C) has combined
D) mixed
5. A) what
B) which
C) where
D) that
6. A) expand
B) to extend
C) expanded
D) extended
7. A) called
B) calling
C)to call
D) calling on
8. A) to
B) for
C) with
D) by
9. A) what
B) that
C) which
D) this
10. A) put off
B) canceling
C) destroyed
D) canceled
11. A) before
B) in advance
C) ahead of
D) later
12. A) introduced
B) brought in
C) taken in
D) adapted
13. A) advanced
B) before
C) ahead
D) prior to
14. A) lately
B) later
C) late
D) latter
15. A) despite of
B) despite
C) in spite
D) although
KEY: DACBD CADCD BAABB
【大腕爱演讲】潘基文2011年世界人道主义日致辞
职场宫心计:你怎么知道别人真的信任你?
苹果新时尚:虚拟技术开发的三种趋势
小升初英语双语阅读:牛和狗
小升初英语双语阅读:去电影院
米歇尔•奥巴马温情演讲 第一夫人感动全场(视频)
小升初英语双语阅读:我要学雷锋
小升初英语双语阅读:误会
职场阅人术:不靠谱的同事常说的6句话
小升初英语双语阅读:工地闹翻天
小升初英语双语阅读:爱不是一个单词
小升初英语双语阅读:中国熊猫
麦当劳叔叔不会老去:你的午餐他全包
弗格森告别演讲动情哽咽:我还是曼联人(视频)
小升初英语双语阅读:宝贝打嗝了
七个小点子让你在家也能轻松赚大钱
小升初英语双语阅读:忙碌的一周
小升初英语双语阅读:三只小猪和大灰狼
小升初英语双语阅读:白雪公主
奥巴马2013俄亥俄州立大学毕业演讲(视频)
小升初英语双语阅读:家庭大聚会
2014年潘基文国际日致辞反妇女暴力
CBS续订两季《海军罪案调查处》
小升初英语双语阅读:散步有益
小升初英语双语阅读:患难见真情
奥巴马发表胜选演讲:最好的时代尚未到来(视频)
联合国秘书长潘基文2014年国际友谊日致辞
米特•罗姆尼接受共和党总统提名的演讲(视频)
比尔盖茨北大演讲:慈善无关钱多少(视频)
准时下班不再难,9招教你防加班
| 不限 |
| 英语教案 |
| 英语课件 |
| 英语试题 |
| 不限 |
| 不限 |
| 上册 |
| 下册 |
| 不限 |