People Express, founded in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and __1__ changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble __2__ because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express __3__ hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air __4__ People Express into its Continental division and industry observers believed __5__ the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its __6__ continental Airlines, Texas Air instituted a new low fare category __7__ MaxSaver. The fare offered prices that were up to 40 per cent lower than supersaver rates offered __8__ all airlines. For example, the round-trip MaxSaver fare from New York to Houston was $70. The MaxSaver fares were immediately matched by all major airlines, __9__ feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be __10__ or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days __11__, and there were limited seats available.
Three weeks after MaxSaver rates were __12__, American Airlines announced plans to raise its discount fares and require 30-day __13__ purchasing for its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days __14__, Ameriacn Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, __15__ an executives comment that nobodys cost structure can survive MaxSavers.
1. A) little
B) slowly
C) quick
D) radically
2. A) burst
B) explode
C) opened
D) disappeared
3. A) gained
B) made
C) lost
D) disappeared
4. A) emerged
B) merged
C) has combined
D) mixed
5. A) what
B) which
C) where
D) that
6. A) expand
B) to extend
C) expanded
D) extended
7. A) called
B) calling
C)to call
D) calling on
8. A) to
B) for
C) with
D) by
9. A) what
B) that
C) which
D) this
10. A) put off
B) canceling
C) destroyed
D) canceled
11. A) before
B) in advance
C) ahead of
D) later
12. A) introduced
B) brought in
C) taken in
D) adapted
13. A) advanced
B) before
C) ahead
D) prior to
14. A) lately
B) later
C) late
D) latter
15. A) despite of
B) despite
C) in spite
D) although
KEY: DACBD CADCD BAABB
新概念英语第一册 Lesson 127:A famous actress
新概念英语第一册 Lesson 39:Don’t drop it
新概念英语第一册 Lesson 117: Tommy’s breakfast
新概念英语第一册 Lesson 93:Our new neighbour
新概念英语第一册 Lesson 137:A pleasant dream
新概念英语第一册 Lesson 51:A pleasant climate
新概念英语第一册 Lesson 113:Small change
新概念英语第一册 Lesson 133:Sensational news
新概念英语第一册 Lesson 77:Terrible toothache
新概念英语第一册 Lesson 99:Owl
新概念英语第一册 Lesson 115: Knock,knock
新概念英语第一册 Lesson 131:Don’t be so sure
新概念英语第一册 Lesson 79:Carol’s shopping list
新概念英语第一册 Lesson 71:He’s awful
新概念英语第一册 Lesson 83:Going on holiday
新概念英语第一册 Lesson 47:A cup of coffee
新概念英语第一册 Lesson 125:Tea for two
新概念英语第一册 Lesson 59:Is that all
新概念英语第一册 Lesson 75:Uncomfortable shoes
新概念英语第一册 Lesson 81:Roast beef and potatoes
新概念英语第一册 Lesson 121:The man in the hat
新概念英语第一册 Lesson 57:An unusual day
新概念英语第一册 Lesson 119:A true story
新概念英语第一册 Lesson 109:A good idea
新概念英语第一册 Lesson 95:Tickets,please
新概念英语第一册 Lesson 129:Seventy miles an hour
新概念英语第一册 Lesson 53:An interesting climate
新概念英语第一册 Lesson 89:For sale
新概念英语第一册 Lesson 111:The most expensive model
新概念英语第一册 Lesson 45:The boss’s letter
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