Public image refers to how a company is viewed by is customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by federal and local governments. Public image is controllable ________, just as the product, price, place, and promotional efforts are.
A firms public image ________ a vital role in the attractiveness of the firm and its products to employees, customers, ________ to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is ________ to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but ________ will undoubtedly find resistance from employees who see their ________ threatened. On the other hand, high-quality products and service standards should bring almost complete approval, ________ low quality products and false claims would be widely looked down upon.
A firms public image, ________ it is good, should be treasured and protected. It is a valuable asset ________ usually is built up over a long and satisfying relationship of a firm with is publics. If a firm has ________ a quality image, this is not easily countered or imitated by competitors. ______ an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect ________ favorable creditor relationships and lowest borrowing costs. It should also allow the firms stock to command a higher price-earnings ratio than other firms in the same industry ________ such a good reputation and public image.
A number of factors affect the public image of a corporation. ________ include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices ________ competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
1. A) at considerable extent
B) to considerable extent
C) to considerate extent
D) at considerate extent
2. A) establishes
B) plays
C) makes
D) obtains
3. A) but
B) however
C) and
D) as
4.A) possible
B) easy
C) not impossible
D) impossible
5.A) they
B) some
C) it
D) we
6.A) plant
B) jobs
C) machines
D) themselves
7.A) while
B) when
C) as
D) and
8.A) that
B) if
C) which
D) /
9.A) that
B) who
C) whose
D) of which
10.A) been
B) developed
C) found
D) learned
11.A) With
B) Such
C) Like
D) /
12.A) a more
B) more
C) most
D) the most
13.A) with
B) without
C) in
D) of
14.A) They
B) It
C) Some
D) Most
15.A) related to
B) connected with
C) relative to
D) related with
答案: BBCDC BABAB BDBAC
英语语法:as + 形容词或副词原级 + as
英语语法:代词比较辩异 one,that 和it
助动词have的用法
冠词用法的速记口诀
英语语法:人称代词之主、宾格的替换
英语语法:both, either, neither, all, any, none的区别
以-ly结尾的形容词
形容词及其用法
few, little, a few, a little的区别
兼有两种形式的副词
短语动词的用法
英语语法:不定冠词的用法
英语语法:比较级形容词或副词 + than
用形容词表示类别和整体
助动词语法知识点
英语语法:every , no, all, both, neither, nor的区别
不定式作宾语的语法应用
英语语法:指示代词
助动词be的用法
助动词should,would的用法
动名词作主语、宾语和表语的语法应用
英语语法:反身代词
系动词的语法应用
英语语法:none, few, some, any, one, ones的区别
英语语法:anyone/any one;no one/none;every/each的区别
英语语法:关系代词
英语语法:疑问代词
英语语法:代词的指代问题
英语语法:many,much的区别
英语语法:one/another/the other的区别
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |