作文题目
IELTS 89
Nowadays, a large amount of advertising is aimed at children, some people think there are lots of negative effects for children, and should ban it. To what extent you agree or disagree?
题目翻译
现在,许多广告是针对孩子的,有人认为这对孩子有许多负面影响,应该禁止播放这种类型的广告。你是否同意,或部分同意这种观点?
题目分析
针对孩子的广告也就是说商品的销售对象是孩子,广告也是按照孩子的喜好而拍摄。
头脑风暴
1. 回想一个你看到过的针对儿童的广告,描述一下它是怎样的。
用户回答参考:
●a advertisement for milk:the more the children drink,the faster the children can get through exams.
●The advertisement aiming at children is a kind of pill whihch is helpful to kids digestion.
●我印象比较深刻的是旺旺的旺仔牛奶。学校里广播说有某某的妈妈在门口等着他,一个可爱的小男孩跑出来接过旺仔牛奶,周围小孩一脸羡慕的表情。
2. 儿童广告对儿童的负面影响有哪些?
用户回答参考:
●一,助长了儿童盲目攀比心理。妈妈,我就要、今天你喝了吗?此类广告语言灌输给孩子消费攀比心理。二,刺激了儿童的消费欲望。儿童本身辨别能力不高,一些儿童广告趁机刺激、煽动儿童的消费欲望。三,滋长儿童自我为中心的观念。四,引发儿童早熟心理。
●wrong impression, unreasonably want that kind of product, immitate
●The children will focus on nutrition instead of studying.
3. 儿童广告为什么十分常见?
用户回答参考:
●目前,我国14岁以下的少年儿童共有2亿多人,市场需求巨大。而儿童广告又具有收效大成本低的特点,婴儿广告能给人带来一种生命的感动,天真无邪的儿童推荐的产品,给人莫大的信任感。比如奶粉广告,可爱的婴儿只需要抱着奶粉罐笑一笑,父母或许就会因为这个孩子倾向这个品牌。
●The parents take much more attetion to their children.They provide their children good conditions for living and studying.
4. 儿童广告有没有对儿童产生积极的影响呢?
用户回答参考:
●I dont think that the advertisements focusing on children will give the children a good impact.The advertisements just care about selling.The amount fo stuff sold is the aim of merchant.
●我觉得有一些儿童广告的创意和构思都还是比较好的,例如,雕牌洗衣粉就有过一个广告,广告里的小女孩用洗衣粉帮助妈妈洗衣服。这个寓意比较好,对孩子进行了积极的引导。
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