Background music may seem harmless, but it can have a powerful effect on those who hear it. Recorded background music first found its way into factories, shop and restaurants in the US. But it soon spread to other arts of the world. Now it is becoming increasingly difficult to go shopping or eat a meal without listening to music.
To begin with, muzak was intended simply to create a soothing atmosphere. Recently, however, its become big business thanks in part to recent research. Dr. Ronald Milliman, an American marketing expert, has shown that music can boost sales or increase factory production by as much as a third.
But, it has to be light music. A fast one has no effect at all on sales. Slow music can increase receipts by 38%. This is probably because shoppers slow down and have more opportunity to spot items they like to buy. Yet, slow music isnt always answer. Dr.Milliman found, for example, that in restaurants slow music meant customers took longer to eat their meals, which reduced overall sales. So restaurants owners might be well advised to play up-tempo music to keep the customers moving unless of course, the resulting indigestion leads to complaints!
练习1. The reason why background music is so popular is that ______.
A. it can have a powerful effect on those who hear it
B. it can help to create a soothing atmosphere
C. it can boost sales or increase factory production everywhere
D. it can make customers eat their meals quickly
2. Background music means ________.
A. light music that customers enjoy most
B. fast music that makes people move fast
C. slow music that can make customers enjoy their meals
D. the music you are listening to while you are doing something
3. Restaurant owners complain about background music because ______.
A. it results in indigestion
B. it increases their sales
C. it keeps customers moving
D. it decreases their sales
4. The word up-tempo music probably means_____.
A.slow music
B.fast music
C.light music
D.classical music
注释:1. spread to 传到, 波及, 蔓延到
2. to begin with 首先;第一点
To begin with, we must consider the faculties of the staff all-sidedly.
首先,我们必须全面地考虑全体员工的素质。
3. intend vt.想要, 打算, 意指, 意谓
4. boost 增进;改善
We need to boost our spirits. 我们需要鼓舞士气。
5. have to be 肯定是..., 毫无疑问是...
6. receipt 收据;收条 When you have paid for sth., a receipt is given to you.
当你付了某个东西的钱时,就给了你收据。
接受;收到
收入;收益 higher receipts 高收入
高考英语满分作文:Failure
上海高考英语满分作文
高考英语满分作文 你对所聘职业的看法
高考英语满分作文:中国的骄傲
高考英语满分作文 My Mothers Eyes(母亲的眼睛)
高考英语满分作文 My Belved Grandfather(我敬爱的姥爷)
2005高考英语满分作文(上海)
高考英语满分作文:给杰夫的一封信
高考英语满分作文:Mobile Phone
2005年山西省高考英语优秀作文选
高考英语满分作文 On the Internet
高考英语满分作文Studying Abroad
高考英语满分作文:手机的优点和缺点
高考英语作文:A Good Form of Social Practice
高考英语满分作文:Our City
高考英语满分作文 Guilin
高考英语满分作文:挑战未来
高考英语满分作文:To Thomas
高考英语作文 看图作文专项练习10
高考英语满分作文:About Weight
高考英语满分作文 Water Pollution
高中英语满分作文:快餐
高考英语满分作文 英语书信作文:写一封回信
高考英语作文 看图作文专项练习2
高考英语满分作文Private Cars
高考英语满分作文 Protecting the Environment
高考英语满分作文 Out of School
高考英语满分作文:Television Is Helpful
高考英语满分作文:Advertisements
09年高考英语作文(江苏卷)
| 不限 |
| 英语教案 |
| 英语课件 |
| 英语试题 |
| 不限 |
| 不限 |
| 上册 |
| 下册 |
| 不限 |