Background music may seem harmless, but it can have a powerful effect on those who hear it. Recorded background music first found its way into factories, shop and restaurants in the US. But it soon spread to other arts of the world. Now it is becoming increasingly difficult to go shopping or eat a meal without listening to music.
To begin with, muzak was intended simply to create a soothing atmosphere. Recently, however, its become big business thanks in part to recent research. Dr. Ronald Milliman, an American marketing expert, has shown that music can boost sales or increase factory production by as much as a third.
But, it has to be light music. A fast one has no effect at all on sales. Slow music can increase receipts by 38%. This is probably because shoppers slow down and have more opportunity to spot items they like to buy. Yet, slow music isnt always answer. Dr.Milliman found, for example, that in restaurants slow music meant customers took longer to eat their meals, which reduced overall sales. So restaurants owners might be well advised to play up-tempo music to keep the customers moving unless of course, the resulting indigestion leads to complaints!
练习1. The reason why background music is so popular is that ______.
A. it can have a powerful effect on those who hear it
B. it can help to create a soothing atmosphere
C. it can boost sales or increase factory production everywhere
D. it can make customers eat their meals quickly
2. Background music means ________.
A. light music that customers enjoy most
B. fast music that makes people move fast
C. slow music that can make customers enjoy their meals
D. the music you are listening to while you are doing something
3. Restaurant owners complain about background music because ______.
A. it results in indigestion
B. it increases their sales
C. it keeps customers moving
D. it decreases their sales
4. The word up-tempo music probably means_____.
A.slow music
B.fast music
C.light music
D.classical music
注释:1. spread to 传到, 波及, 蔓延到
2. to begin with 首先;第一点
To begin with, we must consider the faculties of the staff all-sidedly.
首先,我们必须全面地考虑全体员工的素质。
3. intend vt.想要, 打算, 意指, 意谓
4. boost 增进;改善
We need to boost our spirits. 我们需要鼓舞士气。
5. have to be 肯定是..., 毫无疑问是...
6. receipt 收据;收条 When you have paid for sth., a receipt is given to you.
当你付了某个东西的钱时,就给了你收据。
接受;收到
收入;收益 higher receipts 高收入
2019届山西省高三英语二模试题
2019届呼和浩特市高三英语二模试题答案
2019届山西省高三英语二模试题答案
2019届湖南省岳阳市高三英语二模试题答案
2019-2020-1长郡集团九上期中考试
2018-2019陕西西安莲湖70中高一第下三月月考英语试题
2019年好教育云平台高考英语押题预测卷(二)
2019-2020天津外大附校七上英语期中卷
2019-2020人教英语七上期中复习题
2018-2019甘肃兰州五十五中高一下第一次月考英语试题
2018-2019山西晋中高一5月月考英语试卷
2018-2019云南宣威九中高一下第一次月考英语试题
2019届湖南省岳阳市高三英语二模试题
2019届上海市金山区高三英语二模试题答案
山西忻州市师院附中2019-2020学年初三英语月考试题
2019届北京市顺义区高三英语二模试题
2019年唐山一中高考英语冲刺卷答案(三)
2019届河北省石家庄市高三英语二模试题
2019届北京市顺义区高三英语二模试题答案
广东深大附中2019-2020学年期中考试初三英语试卷
2018-2019湖北武汉黄陂六中高一3月月考英语试卷
2019-2020山西太原七第一学期期中英语题答案
2019年唐山一中高考英语冲刺卷(三)
2019届江苏省连云港市高三英语二模试题
2019-2020人教英语七上期中复习题答案
2018-2019陕西西安70中高一上10月月考英语试题
2018-2019辽宁大连铁路中学高一下阶段测试英语试题
2019年唐山一中高考英语冲刺卷答案(一)
2019届山东省青岛市高三英语二模试题
2019届呼和浩特市高三英语二模试题
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |