Background music may seem harmless, but it can have a powerful effect on those who hear it. Recorded background music first found its way into factories, shop and restaurants in the US. But it soon spread to other arts of the world. Now it is becoming increasingly difficult to go shopping or eat a meal without listening to music.
To begin with, muzak was intended simply to create a soothing atmosphere. Recently, however, its become big business thanks in part to recent research. Dr. Ronald Milliman, an American marketing expert, has shown that music can boost sales or increase factory production by as much as a third.
But, it has to be light music. A fast one has no effect at all on sales. Slow music can increase receipts by 38%. This is probably because shoppers slow down and have more opportunity to spot items they like to buy. Yet, slow music isnt always answer. Dr.Milliman found, for example, that in restaurants slow music meant customers took longer to eat their meals, which reduced overall sales. So restaurants owners might be well advised to play up-tempo music to keep the customers moving unless of course, the resulting indigestion leads to complaints!
练习1. The reason why background music is so popular is that ______.
A. it can have a powerful effect on those who hear it
B. it can help to create a soothing atmosphere
C. it can boost sales or increase factory production everywhere
D. it can make customers eat their meals quickly
2. Background music means ________.
A. light music that customers enjoy most
B. fast music that makes people move fast
C. slow music that can make customers enjoy their meals
D. the music you are listening to while you are doing something
3. Restaurant owners complain about background music because ______.
A. it results in indigestion
B. it increases their sales
C. it keeps customers moving
D. it decreases their sales
4. The word up-tempo music probably means_____.
A.slow music
B.fast music
C.light music
D.classical music
注释:1. spread to 传到, 波及, 蔓延到
2. to begin with 首先;第一点
To begin with, we must consider the faculties of the staff all-sidedly.
首先,我们必须全面地考虑全体员工的素质。
3. intend vt.想要, 打算, 意指, 意谓
4. boost 增进;改善
We need to boost our spirits. 我们需要鼓舞士气。
5. have to be 肯定是..., 毫无疑问是...
6. receipt 收据;收条 When you have paid for sth., a receipt is given to you.
当你付了某个东西的钱时,就给了你收据。
接受;收到
收入;收益 higher receipts 高收入
gre考试真题常见形容词词汇-t字母开头
如何有效攻克GRE单词
GRE词汇:希腊神话和荷马史诗
新GRE词汇中的恶意词汇盘点
GRE备考:四种方法强化新GRE词汇
GRE词汇记忆妙招:悟空八戒偷吃天宫筵席
GRE词汇记忆妙法:曹操头风复发
GRE阅读高频词汇(T-Y)
整理新GRE词汇备考:数学词汇A-B
推荐GRE填空单词精简版:G-I
GRE阅读高频词汇(P—R)
GRE词汇记忆新思路:苹果梨的罪过
GRE词汇词根整理:ced
推荐GRE填空单词精简版:D-F
GRE阅读高频词汇(I—L)
新GRE考试新增词汇精选
新GRE词汇整理:asperity
推荐GRE填空单词精简版:A-C
GRE词汇如何背?听《猎狮记》记单词
GRE词汇记忆新方法:三国英雄谱
整理新GRE词汇备考:数学词汇S-T
新GRE高频词汇:时间词与正反意见
整理新GRE词汇备考:数学词汇Q-R
GRE阅读高频词汇(S)
推荐GRE填空单词精简版:N-P
GRE词汇词根整理:ag
全面剖析蓝宝书GRE词汇
整理新GRE词汇备考:数学词汇O-P
GRE词汇轻松记忆:骑士与土著人
新GRE阅读词汇只要记忆8%
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |