Background music may seem harmless, but it can have a powerful effect on those who hear it. Recorded background music first found its way into factories, shop and restaurants in the US. But it soon spread to other arts of the world. Now it is becoming increasingly difficult to go shopping or eat a meal without listening to music.
To begin with, muzak was intended simply to create a soothing atmosphere. Recently, however, its become big business thanks in part to recent research. Dr. Ronald Milliman, an American marketing expert, has shown that music can boost sales or increase factory production by as much as a third.
But, it has to be light music. A fast one has no effect at all on sales. Slow music can increase receipts by 38%. This is probably because shoppers slow down and have more opportunity to spot items they like to buy. Yet, slow music isnt always answer. Dr.Milliman found, for example, that in restaurants slow music meant customers took longer to eat their meals, which reduced overall sales. So restaurants owners might be well advised to play up-tempo music to keep the customers moving unless of course, the resulting indigestion leads to complaints!
练习1. The reason why background music is so popular is that ______.
A. it can have a powerful effect on those who hear it
B. it can help to create a soothing atmosphere
C. it can boost sales or increase factory production everywhere
D. it can make customers eat their meals quickly
2. Background music means ________.
A. light music that customers enjoy most
B. fast music that makes people move fast
C. slow music that can make customers enjoy their meals
D. the music you are listening to while you are doing something
3. Restaurant owners complain about background music because ______.
A. it results in indigestion
B. it increases their sales
C. it keeps customers moving
D. it decreases their sales
4. The word up-tempo music probably means_____.
A.slow music
B.fast music
C.light music
D.classical music
注释:1. spread to 传到, 波及, 蔓延到
2. to begin with 首先;第一点
To begin with, we must consider the faculties of the staff all-sidedly.
首先,我们必须全面地考虑全体员工的素质。
3. intend vt.想要, 打算, 意指, 意谓
4. boost 增进;改善
We need to boost our spirits. 我们需要鼓舞士气。
5. have to be 肯定是..., 毫无疑问是...
6. receipt 收据;收条 When you have paid for sth., a receipt is given to you.
当你付了某个东西的钱时,就给了你收据。
接受;收到
收入;收益 higher receipts 高收入
2016届高考英语一轮复习 Unit12 Art and literature课时达标检测 新人教版必修1
2016届高考英语一轮复习 Unit4《Earthquakes》单项填空全方位训练3 新人教版必修1
2016届高考英语一轮复习 Unit19 Modern agriculture随堂检测 新人教版必修1
2016届高考英语一轮复习 Unit1 Good friends随堂检测 新人教版必修1
2016届高考英语一轮复习 Unit20 Humour随堂检测 新人教版必修1
2016届高考英语一轮复习 Unit2《English around the World》完形填空全方位训练8 新人教版必修1
2016届高考英语一轮复习 Unit2《English around the World》单项填空全方位训练3 新人教版必修1
2016届高考英语一轮复习 Unit2《English around the World》完形填空全方位训练9 新人教版必修1
2016届高考英语一轮复习 Unit18 New Zealand随堂检测 新人教版必修1
2016届高考英语一轮复习 Unit16 Scientists at work随堂检测 新人教版必修1
2016届高考英语一轮复习 Unit17 Great women随堂检测 新人教版必修1
2016届高考英语一轮复习 Unit5《Nelson Mandela a modern hero》阅读表达全方位训练3 新人教版必修1
2016届高考英语一轮复习 Unit2《English around the World》短文改错全方位训练2 新人教版必修1
2016届高考英语一轮复习 Unit8 Sports随堂检测 新人教版必修1
2016届高考英语一轮复习 Unit17 Great women课时达标检测 新人教版必修1
2016届高考英语一轮复习 Unit9 Technology随堂检测 新人教版必修1
2016届高考英语一轮复习 Unit11 The sounds of the world随堂检测 新人教版必修1
2016届高考英语一轮复习 Unit9 Technology课时达标检测 新人教版必修1
2016届高考英语一轮复习 Unit15 The necklace随堂检测 新人教版必修1
2016届高考英语一轮复习 Unit4《Earthquakes》短文改错全方位训练1 新人教版必修1
2016届高考英语一轮复习 Unit4《Earthquakes》词汇全方位训练2 新人教版必修1
2016届高考英语一轮复习 Unit1 Good friends课时达标检测 新人教版必修1
2016届高考英语一轮复习 Unit2《English around the World》阅读理解全方位训练3 新人教版必修1
2016届高考英语一轮复习 Unit2《English around the World》阅读理解全方位训练4 新人教版必修1
2016届高考英语一轮复习 Unit20 Humour课时达标检测 新人教版必修1
2016届高考英语一轮复习 Unit12 Art and literature随堂检测 新人教版必修1
2016届高考英语一轮复习 Unit19 Modern agriculture课时达标检测 新人教版必修1
2016届高考英语一轮复习 Unit4《Earthquakes》短文改错全方位训练2 新人教版必修1
数百名试图进入欧洲的非洲移民在北非与警察发生冲突
2016届高考英语一轮复习 Unit5《Nelson Mandela a modern hero》单项填空全方位训练4 新人教版必修1
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |