推销产品 Presenting Your Product
>>>> 职场必备 ★《外企升职手册》★
Jennifer要带加拿大客户Bob Mckenzie先生和Andrea Lloyd小姐参观公司的新产品。她当然要借此机会大力推销这项新开发成功的商品。如何利用短短一两分钟的时间引出对方最大的兴趣,则得事先花费一番心思了!
screen.width-333)this.width=screen.width-333" border=0 dypop="按此在新窗口浏览图片">
音频试听:
Mr. Mckenzie, Mr. Lloyd, let me take you to our showroom. I think you'll be interested in seeing some of our latest innovations in microwave ovens.
This is Action's pride and joy, the Kitchen Master.It's only a prototype but it's a prime example of our future line of smart products. We are all very excited about this oven. In trial runs, this product has performed very well.
Its main design feature, and key selling point, is the "Correct Cook" option, which uses a sensor to see if the dish has been properly cooked through and through. Basically, "Correct Cook" makes it virtually impossible to over or under cook food. You won't find this feature in any other microwaves.
You must admit this type of feature will appeal to the many microwave users in the West.We at Action are convinced that smart products like the Kitchen Master are the wave of the future.
作业:看到划线的句子了吗?请翻译。
BEC备考书籍推荐:
新编剑桥商务英语真题模拟套餐
查字典英语BEC精选剑桥商务英语真题及模拟试卷,让你在备考途中过关斩将!
中级试题套餐包括:剑桥BEC中级真题集(第2,3辑);BEC剑桥商务英语证书中级考试仿真试卷点击查看》
高级试题套餐包括:剑桥BEC高级真题集(第2,3辑);BEC剑桥商务英语证书高级考试仿真试卷点击查看》
句型总结
● 提议看产品
1. Mr. Mckenzie, let me take you to our showroom.
2. How about taking a look at our latest products in our showroom?
3. If you have time, I'd like to take you to our showroom.
与客户讨论告一段落后,可转移话题,提议另一件事:新产品。用语以"Let me...","How about"或"If..., I'd like to..."表示礼貌性的建议。
● 产品优缺点
1. It's only a prototype, but it's a prime example of our future line of smart products.
2. This oven is just an example, but it's going to be our future line of smart products.
3. This model hasn't been marketed yet, but we know it's going to be a top-seller.
在参观者看到产品之前,宜先说明该产品目前的状况。所使用的句子,前半部可先说稍有疑虑的一面(例如它只是个初步的样品,尚未正式生产),接着再强调好的一面。主要句型的结构是"It's only..., but it's..."。
● 强调特性
1. Basically, "Correct Cook" makes it virtually impossible to over or under cook food.
2. Essentially, "Correct Cook" is mistake-proof.
3. The bottom line here is that "Correct Cook" is mistake-proof.
强调该产品最特殊的功能,较易让听者留下深刻的印象。可运用的关键词有:"basically"(基本上)和"essentially"(实质上),都是加重语气的字汇。
● 吸引用户
1. You must admit this type of feature will appeal to the many microwave users in the West.
2. You have to agree that this feature will appeal to the many users of microwaves in the West.
3. I think you have to acknowledge that this feature will appeal to the many users of microwaves in the West.
此段应直接指出这项产品的功能,因为这对将来要销售这项产品的两位客户,是最具说服力的。句型用"You must admit...",不但加强说服力,而且让对方难以反驳。
结构分析
在非正式的场合介绍产品时,态度不宜过分积极,因为这样反而会给人压迫感。应该抓住该项产品最出色的特性,强调它能提供使用者的益处,就能令参观者留下深刻印象。
1. 邀看产品
以礼貌的语气邀请对方参观产品展示室。
2. 其优缺点
提出产品的优缺点,可同时说明改良的经过。
3. 强调特性
强调产品最主要的特性,以及该特性带给使用者的好处。
BEC备考书籍推荐:
BEC词汇类:
>>新东方 剑桥商务英语初级词汇精选
>>新东方 剑桥商务英语中级词汇精选
>>新东方 剑桥商务英语高级词汇精选
>>BEC常考高频词汇背诵记忆手册(高级)
>>BEC中级技巧/试题/词汇一本通(附光盘)
雅思考试(IELTS)词汇每日累积常用英语语法术语
雅思(IELTS)考试词汇分类归纳扑克牌上的词汇
雅思考试(IELTS)词汇每日累积学科词汇整理
雅思考试(IELTS)词汇每日累积各种缘
雅思考试(IELTS)词汇每日累积各种up的短语搭配
雅思考试(IELTS)词汇每日累积英语中的汉语借词
雅思考试(IELTS)词汇辅导聆听世界的声音
雅思(IELTS)考试词汇记忆draw系列单词
雅思(IELTS)考试词汇记忆中国好声音的相关词汇
雅思考试(IELTS)词汇每日累积进口化妆品常见说明词汇
世界杯32强口号巴西最霸气意大利很浪漫
雅思考试(IELTS)词汇每日累积身体的异常状态
雅思考试(IELTS)词汇辅导各式各样的人
雅思考试(IELTS)词汇每日累积公司的部门组成
雅思(IELTS)考试词汇记忆药品说明书相关词汇
雅思考试(IELTS)词汇每日累积有特殊含义的短语
雅思考试(IELTS)词汇辅导a pat on the back
雅思(IELTS)考试词汇分类归纳服装的分类
雅思(IELTS)考试词汇记忆各种点
雅思考试(IELTS)词汇辅导Hotel的来源
雅思考试(IELTS)词汇每日累积音乐词汇知多少
雅思词汇整理:奥运项目
雅思考试(IELTS)词汇每日累积西餐餐具
雅思(IELTS)考试词汇记忆市场经济
雅思(IELTS)考试词汇记忆航天设备词汇
雅思(IELTS)考试词汇记忆影视词汇
雅思(IELTS)考试词汇记忆麻将词汇解析
雅思(IELTS)考试词汇分类归纳自行车的结构
雅思考试(IELTS)词汇每日累积描写天气的词汇
雅思考试(IELTS)词汇每日累积不可直译的英文
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |