LONDON, Nov. 20 -- Manchester United and coffee brand Melitta have announced a multi-year partnership which will see the brand become the club's first official coffee partner, the English Premier League side announced on Monday.
Melitta, part of the family owned Melitta Group will be the club's exclusive coffee partner in Europe, with the partnership covering UK, Ireland and Germany.
As part of the agreement more than 200 fully automatic Melitta coffee machines and makers will be installed within Executive Club boxes and hospitality areas around Old Trafford. With an estimated 6,000 kilograms of coffee consumed each season, the famed stadium will provide the ideal backdrop for Melitta to demonstrate its prowess in providing quality coffee products to a mass audience.
In addition to this, Melitta played a major role in the refurbishment of the club's Red Cafe at Old Trafford. The new offering includes a sleek coffee bar, as well as a new dining area within the main restaurant.
The revamped Red Cafe is currently open to the public and will be officially launched with Manchester United first team members and club ambassadors and legends later in the season.
Manchester United's Group Managing Director, Richard Arnold said, "Like Manchester United, Melitta is steeped in history. Established over 100 years ago, the family run business was built on its founders invention of the coffee filter, a traditional way of making coffee that is still used in homes, restaurants and offices all over the world today.
"We are very proud to be partnering with this household name and look forward to working with Melitta to further enhance the experience of the hundreds of thousands of visitors we welcome to Old Trafford each season."
Volker Stuhmeier, Member of the Chief Corporate Management at Melitta, said, "It is a great honour to work with one of the most successful football teams in the world in such a close and trustworthy way. For over 360 days of the year our products will be used in one of the most traditional and iconic stadiums in the world."
校园情侣再续前缘:再过六十年 我们来相会
美国联邦调查局外语人才招聘 会讲中文应聘者抢手
美国公布网络监控敏感词 “猪肉”上榜
Facebook式离婚:丈夫未修改单身状态 妻子要求离婚
伦敦出售眼泪制造的盐
小符号也有大学问:英语标点使用指南
纽约天价停车位将上市 售价高达100万美元
网店成残疾人就业新宠
美国审查孔子学院 要求部分学院教师离境
哈利波特热潮散去 大批宠物猫头鹰遭弃养
医务人员练真气 打通任督二脉?
猫之恋 The Cat Thing
40岁以后生育的小孩身体更棒 智商更高
芭蕾,你是舞之女王
父亲节:世界上第一个爱你的男人
14岁男孩成乐队指挥
澳洲矿业大亨成全球女首富 资产284亿美元
脸谱破发,扎克伯格结婚三天损失百亿
英国公务员发工资看“薪水地图”
找一个理想中的梦幻室友
未来电视关机后变透明
奥巴马筹款 加州小城要收费
难忘的太妃糖圣诞节
以色列夫妇为550只猫离婚
身体可是自己的:15个小改变让你更健康
科学研究之仿生眼
西藏推出高原反应险 保障游客安全
英国小学生自创钢笔礼服挑战Gaga
六成中国职员曾请病假看球 名列世界第一
饮用咖啡有助延年益寿
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |