名片的必要元素

How many of these elements does your business card have?

下面这些元素你的商务名片上有吗？

Most any business card will have at least a name of a person or company but there are other essential and useful elements of a good business card.

大多数商务名片都至少印有个人或公司的名字，但还有一些其他有用的元素。

Name of Individual

个人名字

Not every type of business card has to have the name of the individual but it's a nice personalized touch. In a large organization it can be beneficial to the recipient to have the name of a specific person to contact. The name of the individual or the name of the business or organization is usually the most prominent text element of a business card.

并不是所有的名片都要用个人的名字，但是如果有的话就是一个不错的个性化设计。在大机构里，如果客户接收到这样一张名片，可以对了解联系人是谁有好处。个人或公司机构的名字通常都是名片正文比较突出的文本元素。

Name of Business or Organization

公司或机构的名字

A business card almost always has a business or organization name on it. The name of the individual or the name of the business or organization is usually the most prominent text element of a business card. An organization with a highly recognizable logo might de-emphasize the business name (size and/or placement) but it is usually an essential piece of information.

一张商务名片总会包含公司或机构的名字。而个人名字或公司机构的名字通常都是商务名片里最重要的文本信息。一个拥有高辨识度标志图案的机构也许会把公司的名称（规模或位置）淡化了，不过通常是必不可少的信息。

Address

地址

A physical address or a mailing address or both are typical parts of a business card. If the company does business exclusively online or by mail, a physical address might not be a key element to include. If both a physical and a mailing address are included, it may be desirable to label each one.

常规的地址或邮箱地址都会是名片里的必备成分。如果这间公司致力于网络发展或邮件通讯，那么常规的地址也许就不会是名片里所需要的了。如果常规和邮件的地址都包含在名片里了，这就可以为不同类型的受众提供联系信息。

Phone Number(s)

电话号码

Email Address

邮箱地址

Web Page Address

网址

Web addresses can be listed with or without the http:// preceding the URL. As with email addresses, it is an essential element for Web-based businesses but increasingly important for any type of business.

网址可以以http://加URL的形式印在名片上或者两者都不要。正如邮箱地址，这对于网络运营类的公司来说是必备元素，如今也正在其他商务领域越来越普遍。

Job Title of Individual

个人职业头衔

Not a required element, some entrepreneurs or sole proprietors might include "President" or "CEO" or some other title to give the appearance of a larger organization.

这不是必须的，不过有些企业家或经营者也许会是某间公司的"董事长"或"总裁"或者其他头衔的人物，以便在更大的机构显示本公司的形象。

Tagline or Description of Business

品牌标语或公司描述

A tagline or brief description can be useful when the business name is somewhat ambiguous or doesn't clearly convey what the business does. Taglines can also convey benefits and features.

当公司的名字看起来模糊让人无法猜测公司运营类型的时候，一小段品牌标语或公司介绍会派上用场。标语还可以传递公司受益和特征的信息。

Logo

标志

A logo used consistently on business cards and other print / electronic materials helps to establish a company's identity.

标志将会在名片或其他印刷材料中频繁地使用以建立公司形象。

Graphic Image(s) (including purely decorative elements)

图片（包括纯装饰元素）

Small companies without a logo may choose to use generic or stock images or custom illustrations that help reinforce what the company does. Small graphic embellishments or boxes might be used to separate blocks of information.

有些公司可能没有自己的标志图案，他们就会使用非商标的或库存的图片或定制的图片以加强公司运营类型的形象。小小的图片的装饰也可用以区别大量的信息。

List of Services or Products

服务范围及产品类型

A long list will usually clutter up a standard size or mini business card but when using two-sided or folded designs a bullet list of services offered or main product lines can extend the usefulness of the card.

一份冗长的清单通常都会使标准大小或迷你名片看起来布局凌乱，但如果用的是双面印刷或折叠式的宣传名片，就可以充分利用卡片的位置把服务范围和产品类型列清楚了。